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Sports Issues
Sheffield Hallam University
Academy of Sport & Physical Activity

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BSc (Hons) Sport Business Management
Hong Kong Undergraduate Sport Programme
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Title: Contemporary Issues in Sport
CODE: 66-6958-00S

Name: WU Ho Nam
SHU Student No: 91207381
SHAPE Student No: I1207381
Topic: LONDON 2012 Olympics legacy

INTRODUCTION
Olympic Games, the biggest sports event in the world, every athlete would like to join this game, the Olympics is a dream of every athlete. Many citizen may feel, the Olympics can encourage more people to play sport or to do more physical activity, but is it real? In this essay, we will try to find out how the legacy affect the participation rate of elite athlete or grassroots citizen.
LOCOG Chair, Seb Coe(2012), said:
“When we bid for the Games in Singapore in 2005, we said that we would use the power of the Games to inspire young people to take up sport. Places People Play will harness the inspirational power of the Olympic and Paralympic Games to promote sport across the country to leave a lasting legacy of sporting facilities, trained volunteers and more people participating in sport. This is what we set out to achieve from bringing the Games to London and the UK.”(sportengland.org, 2012)
Olympics legacy can define to different way, because the Olympic legacy can affect different policy, economic, participation. In this essay, will focus on how the Olympics legacy affects the participation. This essay will talk about four main points. It is Trickle Down effect, role model, the education programme and the facilities from sponsor.
TRICKLE DOWN EFFECT
Rachel Cooper reported that there are some theory is the TRICKLE DOWN EFFECT (Hindson et al. 1994). A trickle down model suggests that development in sports participation will happen in a "top down" way. It is based on the assumption that the successes of elite athletes (top) and

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