The purpose of the research being undertaken is to fill a void in the literature surrounding organisations’ attitudes towards risk. The report will focus on the recent failure of the large Swiss Bank UBS; whereby an analysis of data of attitudes towards risk before and after the scandal, will give an indication on the effects the UBS bank scandal has had on financial organisations’ attitudes towards risk. In addition, through the use of correlation coefficient and regression analysis whether or not there is a correlation between the risk attitude of companies and their volatilitywill be assessed, and if so to measure this effect.
Both primary and secondary research has been used in gathering the data. The primary research was conducted by distributing a questionnaire to the CEOs; questioning how they consider their attitudes was towards risk. The question ranged from 1 to 30; where 1 is being the most conservative and 30 being the most risky. This primary research displays the financial organisations’ attitudes towards risk after the UBS scandal. For the Primary research to be conducted a sample was collected consisting of 100 CEOs from various financial organisations’. These CEOs were taken from a list of the 100 largest companies in the City of London. As the CEOs were only chosen from the city of London the data collection only represents this area; therefore cannot be used as a benchmark for other financial organisations in other regions.
The financial times newspaper was used in selecting these large organisations. The financial times being a newspaper holds the possibility that they could report without critically thinking; therefore, possessing the risk of biasness. In addition, it must be noted that the CEOs being chosen from only the largest institutes does not allow for variation, which may result to a bias result. Conducting an analysis on just the large organisations (measured in terms of workforce) does not necessarily fill the