Contents… Page No: 1 Introduction (3)
2 Discussion (3-10)
3 Conclusion (11)
4 References (12)
5 Appendices (14) Introduction…
I am writing this report to talk about the purpose, objectives and responsibilities of organisations. I will also talk about the environment in which organisations operate, the stakeholders of the organisation, their needs and how the organisation deals with their conflicting needs. I will be explaining the importance of corporate strategy, strategic planning and strategic and tactical decision making within organisations, I will look at how they are made, and the purpose behind them.
Discussion…
Every business has a purpose for which it exists, some purposes are common to most or all companies, such as making profit, and many purposes can be unique to its specific organisation. The purpose of the business can be found outlined in the organisation’s mission statement which is:
“A sentence describing a company 's function, markets and competitive advantages; a short written statement of your business goals and philosophies.”
(Entrepreneur, 2014) It can also be found in their vision statement which focuses on the potential inherent in the company 's future, or what they intend to be. And the values of the organisation can also help outline their purpose. Also all companies have a clear set of aims and objectives that are designed to reach their goals and fulfill their purpose. All of these help communicate the purpose and the views of the business to its employees to provide some motivation (if they agree with these values and views) and also to their stakeholders. This is important because it can gain the loyalty or support of those stakeholders if they feel that they can relate to the company’s purpose and values.
Different types of organisations have different purposes. One of the largest factors that can have an
References: “A sentence describing a company 's function, markets and competitive advantages; a short written statement of your business goals and philosophies.” (Entrepreneur, 2014) Martin J. (2013), Strategy 2013, Lecture in Business Environments, 3rd Feb 2014 Businesscasestudies.co.uk Entrepreneur. 2014. Mission Statement Definition | Small Business Encyclopedia. [online] Available at: http://www.entrepreneur.com/encyclopedia/mission-statement [Accessed: 13 Mar 2014]. Examples.yourdictionary.com. 2014. Best Examples of a Vision Statement. [online] Available at: http://examples.yourdictionary.com/examples/best-examples-of-a-vision-statement.html [Accessed: 13 Mar 2014]. Stakeholdermap.com. 2014. Stakeholder Analysis | How to analyse Stakeholders. [online] Available at: http://www.stakeholdermap.com/stakeholder-analysis.html [Accessed: 14 Mar 2014]. Stewart, J. 2014. What is the official Mission Statement for TESCO PLC? - Yahoo Answers. [online] Available at: http://uk.answers.yahoo.com/question/index?qid=20090515031100AALsbxi [Accessed: 14 Mar 2014]. Tesco.ie. 2014. Managing CR: Corporate responsibility committee - Tesco Corporate Responsibility Review 2008. [online] Available at: http://www.tesco.ie/crreview08/managecr.html [Accessed: 16 Mar 2014]. Tescocustomerservice-careers.com. 2014. Our Values & Promises. [online] Available at: http://www.tescocustomerservice-careers.com/page.cfm/content/our-values-and-promises/ [Accessed: 13 Mar 2014]. Tescoplc.com. 2014. Tesco PLC - Tesco and Society - Our approach - Making it happen - Listening to and working with our stakeholders. [online] Available at: http://www.tescoplc.com/index.asp?pageid=86 [Accessed: 14 Mar 2014]. Uk.ask.com. 2014. Aims and Objectives of Tesco Supermarket?. [online] Available at: http://uk.ask.com/question/what-are-the-aims-and-objectives-of-tesco [Accessed: 14 Mar 2014].