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Stakeholder Relationship Governance

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Stakeholder Relationship Governance
Roles of stakeholders
Every organisation has stakeholders. Examples of stakeholder groups (beyond stockholders) are employees, suppliers, customers, creditors, competitors, governments, and communities. They often affect the corporation, law and markets but actually it consists of senior management, managers and employees. In this assignment, we will discuss role of stakeholders in terms of identification of learning and development within organisation, what is the nature and application of the practice of learning and development in context of relevant theories and models. Before describing anything, we need to understand the actual meaning of ‘stakeholders’ term. The term "stakeholder" appears to have been invented in the early '60s as a deliberate play on the word "stockholder" to signify that there are other parties having a "stake" in the decision-making of the modern, publicly-held corporation in addition to those holding equity positions. Professor R. Edward Freeman, in his book Strategic Management: A Stakeholder Approach (Pitman, 1984), defines the term as follows:
“A stakeholder in an organization is (by definition) any group or individual who can affect or is affected by the achievement of the organization 's objectives” (cited in Freeman, 2010).
The classic definition of a stakeholder is ‘any group or individual who can affect or is affected by the achievement of the organisation’s objectives’. At its broadest and most ambitious, the stakeholder concept represents a redefinition of all organisations: how they should be conceptualised and what they should be (Friedman and Miles, 2006, pp. 1–2). Yamak and Süer (2005, p. 111) state that CSR has emerged as a major topic following recent corporate scandals, which may also be interpreted as the demise of shareholder theory (a manager’s duty is to maximise shareholders’ returns) and the rise of stakeholder theory. The shareholder theory and the stakeholder theory are two patterns that stand out as



References: * Baker, S. &C Mouncey, E (2003) “The market researcher 's manifesto”. International Journal of Market Research, 45, p. 425 * Beer, E * Bhasa MP. (2004). “Global corporate governance: debates and challenges”. Corporate Governance 4(2): 5–17. * Blazevic, V & Lievens, A. (2008) “managing innovation through customer co-produced knowledge in electronic services: an exploratory study”. Journal of the Academy of Marketing Science, 36, pp. 138-151. * Chadwick, S. (2006) “Client driven change. The impact of changes in client needs on the research industry”. International Journal of Marketing Research, 48, 4, pp. 391-414. * Cooper R.G. (2008) “The stage-gate idea-to-launch-process - update. What is new and NexGen systems?” Journal of Product Innovation Management; 25, 3 (May), pp. 213-232. * Cooper, R.G. (1999) “new products: what distinguishes winners?” Research Technology Management, 10, 2, pp. 27-31. * Donaldson, T. and L. E. Preston: (1995), ”The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications”, Academy of Management Review 20(1), 65–91. * Earnst, H. (2002) “Success factors of new product development: a review) the empirical literature”. International Journal of Management Reviews, 4, 1, pp. 1—40. * Elkington, J.: (1998), “Cannibals with Forks: The Triple Bottom Line of 21st Century Business”(New Society Publishers, Gabriola Island, BC/Stony Creek, CT). * Freeman, R. E. (2010) “Strategic Management: A Stakeholder Approach” Cambridge University Press. * Freeman, R. E. and D. R. Gilbert: (1989), “Corporate Strategy and the Search for Ethics” Prentice-Hall, Englewood Cliffs, NJ. * Friedman AL, Miles S. 2006. Stakeholders: Theory and Practice. Oxford University Press: Oxford. * Karkkainen, H., Piippo, P, Puumalainen, K. & Tuominen, M. (2001) “Assessment of hidden and future customer needs in Finnish business-to-business companies”. R&D Management. * Leonard-Barton, D.A. & Rayport, J. (1997) Spark innovation through empathie design.Harvard Business Review, 75, 6, pp. 102-113. * Matthing, J., Sanden, B. & Edvardsson, B. (2004) “New service development: learning from and with customers”. International Journal of Service Industry Management, 15, 5, pp. 479-489. * Pless, N.M. and Maak, Th. (2005), “Relational Intelligence for Leading Responsibly in a Connected World” , in K. M. Weaver (ed.), Proceedings of the Sixty-fifth Annual Meeting of the Academy of Management. * Roberts, D.L., Baker, S. &C Walker, D. (2005) “Can we learn together? Co-creating with consumers”. International Journal of Market Research, 47, 4, pp. 407-427. * Smircich, L. and G. Morgan: (1982), ”Leadership: The Management of Meanings”, Journal of Applied Behavioural Science 18, 257–273. * Stuart H. (1999). “Towards a definitive model of the corporate identity management process. Corporate Communications”: An international journal. * The Body Shop: (2004), “What is community trade?” Online Available: http://www.thebodyshopinternational .com /web /tbsgl /values_sct_what.jsp. * Ulwick, A.W. (2002) Turn customer input into innovation. Harvard Business Review, January, 80, 1, pp. 91-97. * Vargo, S.L. & Lusch, R.F. (2004) “Evolving to a new dominant logic for marketing”. Journal of Marketing, 68, 1, pp. 1-17. * Wicks, A. C., D. R. Gilbert, Jr and R. E. Freeman: (1994), “A Feminist Reinterpretation of the Stakeholder Concepts” , Business Ethics Quarterly 4(4), 475–497. * Yamak S, Süer O. 2005. State as a stakeholder. Corporate Governance 5(2): 111–120.

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