Introduction
Headed by Phillip Zimbardo, the Stanford Prison Experiment was designed with the aim of investigating how readily people would behave and react to the roles given to them within a simulated prison. The experiment showed that the social expectations that people have of specific social situations can direct and strongly influence behaviour. The concepts evident in the Stanford Prison Experiment include social influence, and within that, conformity. The experiment also greatly showed how external attribution can overpower internal attribution of individuals; in this case, the participants behaved in ways extreme as compared to how they would usually behaved as individuals. In one way or another, these concepts are very closely linked and sometimes work hand in hand.
The concept of social influence revolves around the notion that one’s personal thoughts, emotions, and beliefs are affected by the happenings around them, which can take place in the form of social norms and conformity. Conformity is the change in behaviour to go along with a group’s beliefs or behaviour (Cialdini & Goldstein, 2004) due to the real or imagined influence of others (Kiesler & Kiesler, 1969). In social circumstances, people are inclined to worry about rejection, so they reduce the worry by copying the actions of those around them (Giles & Oxford, 1970). Of social influence, three kinds of attitude were identified: compliance, identification, and internalisation (Kelman, 1958). Obedience to authority is also a form of social influence where an individual acts in response to a direct order from another individual who is a figure of authority. Obedience involves an order of power in which the lower ranking individual would be obliged to obey the high ranker individual, whereas conformity happens through social pressures such as the norms of the majority (McLeod, 2007)
People tend to use the concept of attribution to
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