Starbuck Strategic Human Resource Managment
Table of contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Executive Summary Introduction Problem/Issue statement Data analysis Key decision criteria Alternatives analysis Recommendations Action and Implementation Plan References 2 2 3 4 6 6 7 7 8
Executive Summary
The purpose of this report was to examine the four problems that Starbucks is facing and then find out a way to solve these problems. By analyse these issues, the business’ strategies and the processes of the company will be evaluated. Starbucks’ way of operatiing and how its operation produces the desired outcome will be analysed, in order to find out the company’s major problems and looking for ways to solve these problems. Finally, based on the analysis, recommendations about the strategic change will be given to enhance the performance of the company. In the end, this report will make an action and implementation plan.
Introduction
Organisation needs to implementing strategic changes within the organisation to conform the outside environment. Business organisations should be perpared to change at all the times to stay active and remain alive (Abrahamson 2000). Every company should adapt this realisty no matter which industry they are involved in. Starbucks has been the leader in the coffee industry for a decade, however, it still facing some problems that need to be improved.
Problem/Issue statement
There appears four major problems in Starbucks which are: firstly, when the company expanded its size rapidly, it started to have financial strength due to its policies and high human resource costs; secondly, the company’s reputation has decreased as there were some saying that the company had stopped taking care of its employees, and one example is that Starbucks was anti-union and forbid any employee union activities; thirdly, there were complaints about Starbucks’ benefits programs as the company was not benefits its employees which can be seen as it did not covering the costs of employees’ work
1. 2. 3. 4. 5. 6. 7. 8. 9. Executive Summary Introduction Problem/Issue statement Data analysis Key decision criteria Alternatives analysis Recommendations Action and Implementation Plan References 2 2 3 4 6 6 7 7 8
Executive Summary
The purpose of this report was to examine the four problems that Starbucks is facing and then find out a way to solve these problems. By analyse these issues, the business’ strategies and the processes of the company will be evaluated. Starbucks’ way of operatiing and how its operation produces the desired outcome will be analysed, in order to find out the company’s major problems and looking for ways to solve these problems. Finally, based on the analysis, recommendations about the strategic change will be given to enhance the performance of the company. In the end, this report will make an action and implementation plan.
Introduction
Organisation needs to implementing strategic changes within the organisation to conform the outside environment. Business organisations should be perpared to change at all the times to stay active and remain alive (Abrahamson 2000). Every company should adapt this realisty no matter which industry they are involved in. Starbucks has been the leader in the coffee industry for a decade, however, it still facing some problems that need to be improved.
Problem/Issue statement
There appears four major problems in Starbucks which are: firstly, when the company expanded its size rapidly, it started to have financial strength due to its policies and high human resource costs; secondly, the company’s reputation has decreased as there were some saying that the company had stopped taking care of its employees, and one example is that Starbucks was anti-union and forbid any employee union activities; thirdly, there were complaints about Starbucks’ benefits programs as the company was not benefits its employees which can be seen as it did not covering the costs of employees’ work
References: The Aston Centre for Human Resources(2006) Strategic Human Resource Management: Building Reasearch-Based Practice, Chartered Institute of Personnel and Development, London. Starbucks website http://www. starbucks.com Abrahamson, E. 2000, ‘Change Without Plan’, Harvard Business Review, July-Aug Moore, A. 2007, ‘Starbucks cut to sell on slow growth, higher costs’, Market Watch http://www.marketwatch.com/story/starbucks-downgraded-to-sell-shares-slip?siteid=yhoof Starbucks Corporation 2008, ‘Annual Report Fiscal 2008’, http://www.starbucks.com/ accessed on 8th April 2010