Starbucks

In 1971 an english teacher a history teacher and a writer were inspired from the their love of coffee to open a coffee house. They first started by selling just the beans but then they moved on to brew the coffee. Based out of Seattle Washington, this small coffee house name Starbucks grew from the ideas of a man named Howard Shultz. Howard bought into the company in the early 80’s after taking a trip to Italy and being inspired by their culture. His inspiration and ideas proved to be right, Seattle soon became crazy about about coffee and before you know it their was lattes and mochas in everyones hands. With the great demand and success in Washington Starbucks decides expand in North America. Immediately after that Starbucks decided to expand globally and become a publicly traded company. This made Starbucks on the first coffee houses to offer stock options and health benefits to all of its partners. Starbucks had many factors in the early 1990s thats accounted for their extraordinary success. The first factor is that Starbucks was offering more than coffee in a paper cup they were offering an experience. They wanted customers to feel like it was their third place after work and home. This gave coffee drinkers a whole new way now to be able to socialize or just even read a book in a pleasurable environment. Secondly, Starbucks put lots emphasis becoming a service brand and making people recognize it that way. Even though they did not spend hardly any money in advertising, they were very efficient in providing all the information and selling materials inside of the store. Baristas were encouraged to learn the customers name and to try to start a small conversation with them to make the customer feel good. This also included learning the customers drink and being able customize it they way they wanted it. The third factor I believe added to their success was the fact that they delivered a innovative flavor to the the guest. Starbucks made sure that the customer