Starbucks
|Starbucks: Leaderships |
|MGMT 451 Fall 2011 Dr. Peter Geib |
|Christelle Dominique Timothy Bjornson |
|Yuchi Kawakami Zaklina Aguilar |
Introduction
Coffee has historically been a beverage that has significant cultural impact, as over coffee people would socialize and make important decisions. Nowadays the most well known coffee house that spreads from the Forbidden City to the colorful streets in Europe is Starbucks. This Seattle-based company has enjoyed significant national and international success due to its outstanding leaders. In the following paper, we will be discussing the specific characteristics of leadership employed at Starbucks, which have allowed it to spread happiness in a cup across the globe.
Company Background Starbucks Corporation is one of the most successful global companies in the world. Starbucks is an international coffee house chain based in Seattle, Washington. The Starbucks story began in 1971, and Jerry Baldwin, Gordon Bowler, and Zev Siegl founded it. Back then, they were a roster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place market (Starbucks, 2011). Today, Starbucks became the world’s number one specialty coffee retailer, and it has more than 17,000 coffee shops in over 50 countries (Figure1). [pic]
Figure 1- Starbucks Stores: Total Stores: 17,018 (as of July 3, 2011) Starbucks has more than 17,000 stores found in more than 50 countries. Starbucks operates more than 8,800 of its shops, which are located in about 10 countries (mostly in the U.S.), while licensees and franchisees operate more than 8,000 units worldwide (primarily in shopping centers and airports). Starbucks mission is “To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time.” In addition to their mission, Starbucks says,
|MGMT 451 Fall 2011 Dr. Peter Geib |
|Christelle Dominique Timothy Bjornson |
|Yuchi Kawakami Zaklina Aguilar |
Introduction
Coffee has historically been a beverage that has significant cultural impact, as over coffee people would socialize and make important decisions. Nowadays the most well known coffee house that spreads from the Forbidden City to the colorful streets in Europe is Starbucks. This Seattle-based company has enjoyed significant national and international success due to its outstanding leaders. In the following paper, we will be discussing the specific characteristics of leadership employed at Starbucks, which have allowed it to spread happiness in a cup across the globe.
Company Background Starbucks Corporation is one of the most successful global companies in the world. Starbucks is an international coffee house chain based in Seattle, Washington. The Starbucks story began in 1971, and Jerry Baldwin, Gordon Bowler, and Zev Siegl founded it. Back then, they were a roster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place market (Starbucks, 2011). Today, Starbucks became the world’s number one specialty coffee retailer, and it has more than 17,000 coffee shops in over 50 countries (Figure1). [pic]
Figure 1- Starbucks Stores: Total Stores: 17,018 (as of July 3, 2011) Starbucks has more than 17,000 stores found in more than 50 countries. Starbucks operates more than 8,800 of its shops, which are located in about 10 countries (mostly in the U.S.), while licensees and franchisees operate more than 8,000 units worldwide (primarily in shopping centers and airports). Starbucks mission is “To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time.” In addition to their mission, Starbucks says,
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