Starbucks Coffee Company
Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today Starbucks connects with millions of customers every day with exceptional products and more than 17,000 retail stores in more than 50 countries such as the United States, Canada, the United Kingdom, and China. In 1982, Howard Schultz joined the Starbucks as Director of Retail Operations and Marketing, and advised that the company should sell coffee and espresso drinks in addition to its current product lines of the whole bean coffee, leaf teas, and spices. As Starbucks began to expand rapidly in the 1990s, Schultz, the chairman and CEO of Starbucks, stated what continues to be Starbucks’ corporate mission statement - “to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time” (Starbucks Coffee Company, 2011, Para 1). Based on Starbucks’ current mission, vision, and values statements, this paper will discuss the following: 1. the relationship between Starbucks’ organizational culture and communication, 2. the role of communication plays in the perception of Starbucks and its organizational culture, and 3. how Starbucks uses conflict to improve communication within and among groups at Starbucks.
Organizational Culture and Communication
The organizational culture of Starbucks promotes and is consistent with its stated core set of values. Starbucks measures the appropriateness of its decisions against its missions statement and core values such as providing a great employee work environment, promoting diversity within the workplace, providing the high quality products, being socially responsible, maintaining a customer focus, and maintaining a consistently profitable business (Starbucks Coffee Company, 2011). Starbucks believes that conducting business ethically and doing the right thing are important to the success of the company. For example, the company promotes a
Since 1971, Starbucks Coffee Company has committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today Starbucks connects with millions of customers every day with exceptional products and more than 17,000 retail stores in more than 50 countries such as the United States, Canada, the United Kingdom, and China. In 1982, Howard Schultz joined the Starbucks as Director of Retail Operations and Marketing, and advised that the company should sell coffee and espresso drinks in addition to its current product lines of the whole bean coffee, leaf teas, and spices. As Starbucks began to expand rapidly in the 1990s, Schultz, the chairman and CEO of Starbucks, stated what continues to be Starbucks’ corporate mission statement - “to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time” (Starbucks Coffee Company, 2011, Para 1). Based on Starbucks’ current mission, vision, and values statements, this paper will discuss the following: 1. the relationship between Starbucks’ organizational culture and communication, 2. the role of communication plays in the perception of Starbucks and its organizational culture, and 3. how Starbucks uses conflict to improve communication within and among groups at Starbucks.
Organizational Culture and Communication
The organizational culture of Starbucks promotes and is consistent with its stated core set of values. Starbucks measures the appropriateness of its decisions against its missions statement and core values such as providing a great employee work environment, promoting diversity within the workplace, providing the high quality products, being socially responsible, maintaining a customer focus, and maintaining a consistently profitable business (Starbucks Coffee Company, 2011). Starbucks believes that conducting business ethically and doing the right thing are important to the success of the company. For example, the company promotes a
References: Beebe, S. A., & Masterson, J. T. (2009). Communicating in small groups: Principles and practices (9th ed.). Boston, MA: Pearson. Schade, J. (2008, August). Bitter news: How well is Starbucks communicating its layoffs? Public Relations Tactics, 15(8), 10. Retrieved from EBSCOhost Starbucks Coffee Company. (2011). The Mission Statements. Retrieved from http://www.starbucks.com/about-us/company-information/mission-statement