Starbucks: Culture and Environment
Starbucks: Culture and Environment
Starbucks is one of the largest coffee retailing companies in the world. It is spread across 42 countries and has 15,000 stores. In North America alone the company has thousands of outlets. Apart from being in the coffee business the company is also sells bottled coffee drinks and a line of super premium ice creams. The company also has a brand portfolio that sells a variety of items. There is a line of premium teas called Tazo Tea. The company also sells compact discs under the name of ‘Hear Music’. The company’s logo is one of the most recognized in America. The company also operates in such a way that the community surrounding it benefits from its operation socially, environmentally and also economically (Starbucks, 2011).
Starbucks is a company that considers it very important to maintain a corporate culture. In 1990 the executive team drafted a mission statement and the first guiding principle in the mission statement was “to provide a great work environment and treat each other with respect and dignity” (Stanley, 2002). There were three things that the company did on order to ensure that this was carried out. First the company handed out a copy of the mission statement and comment cards to all the employees. Secondly while making presentations the executives frequently made references to the guiding principles. Thirdly there was a mission review system which was used by any partner to comment on a decision or action that he felt was inconsistent with the company’s mission statement. Thus there was a continuous emphasis on the company’s mission and resulted in a strong corporate culture in the company (Stanley, 2002).
The company is also committed to the environment and the local community. The company even supported local causes in the communities where Starbucks outlets were located and even in countries where the Starbucks coffee was cultivated. The store managers were granted
Starbucks is one of the largest coffee retailing companies in the world. It is spread across 42 countries and has 15,000 stores. In North America alone the company has thousands of outlets. Apart from being in the coffee business the company is also sells bottled coffee drinks and a line of super premium ice creams. The company also has a brand portfolio that sells a variety of items. There is a line of premium teas called Tazo Tea. The company also sells compact discs under the name of ‘Hear Music’. The company’s logo is one of the most recognized in America. The company also operates in such a way that the community surrounding it benefits from its operation socially, environmentally and also economically (Starbucks, 2011).
Starbucks is a company that considers it very important to maintain a corporate culture. In 1990 the executive team drafted a mission statement and the first guiding principle in the mission statement was “to provide a great work environment and treat each other with respect and dignity” (Stanley, 2002). There were three things that the company did on order to ensure that this was carried out. First the company handed out a copy of the mission statement and comment cards to all the employees. Secondly while making presentations the executives frequently made references to the guiding principles. Thirdly there was a mission review system which was used by any partner to comment on a decision or action that he felt was inconsistent with the company’s mission statement. Thus there was a continuous emphasis on the company’s mission and resulted in a strong corporate culture in the company (Stanley, 2002).
The company is also committed to the environment and the local community. The company even supported local causes in the communities where Starbucks outlets were located and even in countries where the Starbucks coffee was cultivated. The store managers were granted
References: Alvarado, S., Dockett, M., Romano, M., & Ferguson, W. (2007). Starbucks Corporation. Retrieved May 31, 2011, from http://www.stjohns.edu: http://www.stjohns.edu/media/3/1777fbd1bc794c54adc4265a33eea786.pdf Khattab, T., Aziz, E., & Naguib, B. (n.d). Strategic Analysis for Starbucks. Retrieved May 31, 2011, from http://www.scribd.com: http://www.scribd.com/doc/9913996/Starbuck-strategic-analysis-term-paper Stanley, A. (2002). Starbucks Coffee Company. Retrieved May 31, 2011, from http://mba.tuck.dartmouth.edu/pdf/2002-1-0023.pdf: http://mba.tuck.dartmouth.edu/pdf/2002-1-0023.pdf Starbucks. (2011). About Us. Retrieved May 31, 2011, from http://www.starbucksstore.com: http://www.starbucksstore.com/products/shabotus.asp Weber, G. (2011). Preserving the Starbucks Counter Culture. Retrieved May 31, 2011, from http://www.workforce.com: http://www.workforce.com/section/recruiting-staffing/feature/preserving-starbucks-counter-culture/