Starbucks Drink Sizes
Starbucks drink sizes （这是第一部分）
Demi-3 oz(89ml)
The Demi size is the smallest size at Starbucks, and is used to describe an espresso drink size.
Short - 8 oz(240ml) It’s not very commonly ordered(even though it's a completely normal amount of coffee to drink at home), and you can only get hot drinks in a Short size.
Tall - 12 oz(350ml).
Tall is considered to be a “small” sized drink. In fact, if you order a 'Small' at Starbucks, you get a Tall.
Grande - 16 oz.(470ml)
Pronounced “GRAWN-day”. A Large Tim Hortons coffee is between 14 and 20 oz.
Venti - 20 oz. (590ml)when hot, or 24 oz. cold.
Pronounced “VENN-tee”. An Extra Large at Tim Hortons is between 20 and 24 oz.
Trenta - 31 oz(920ml).
Introduced in May, 2011, the 'Trenta' is the newest (and the largest) of Starbucks drink sizes, The Trenta size is reserved for iced drinks only
6.5 oz. = about 1 cup
第二部分
the mystery of the elusive "short" cappuccino.(另起一张ppt)
Economics has the answer: This is the Starbucks way of sidestepping a painful dilemma over how high to set prices.
Price too low and the margins disappear;
The major costs of staff time, space in the queue, and packaging are similar for any size of drink. So, larger drinks carry a substantially higher markup； if some of your products are cheap, you may lose money from customers who would willingly have paid more. in the case of Starbucks, making the cheap product invisible.（另起一张）
Offer the cheaper product but make sure that it is available only to those customers who face the uncertainty and embarrassment of having to request it specifically. Fortunately, the tactic is easily circumvented: If you'd like a better coffee for less, just ask.
第三部分
which size do you prefer?(另起一张)
marginal price is 3，while 1/3 more capacity，it is cost-effective to customers.
Demi-3 oz(89ml)
The Demi size is the smallest size at Starbucks, and is used to describe an espresso drink size.
Short - 8 oz(240ml) It’s not very commonly ordered(even though it's a completely normal amount of coffee to drink at home), and you can only get hot drinks in a Short size.
Tall - 12 oz(350ml).
Tall is considered to be a “small” sized drink. In fact, if you order a 'Small' at Starbucks, you get a Tall.
Grande - 16 oz.(470ml)
Pronounced “GRAWN-day”. A Large Tim Hortons coffee is between 14 and 20 oz.
Venti - 20 oz. (590ml)when hot, or 24 oz. cold.
Pronounced “VENN-tee”. An Extra Large at Tim Hortons is between 20 and 24 oz.
Trenta - 31 oz(920ml).
Introduced in May, 2011, the 'Trenta' is the newest (and the largest) of Starbucks drink sizes, The Trenta size is reserved for iced drinks only
6.5 oz. = about 1 cup
第二部分
the mystery of the elusive "short" cappuccino.(另起一张ppt)
Economics has the answer: This is the Starbucks way of sidestepping a painful dilemma over how high to set prices.
Price too low and the margins disappear;
The major costs of staff time, space in the queue, and packaging are similar for any size of drink. So, larger drinks carry a substantially higher markup； if some of your products are cheap, you may lose money from customers who would willingly have paid more. in the case of Starbucks, making the cheap product invisible.（另起一张）
Offer the cheaper product but make sure that it is available only to those customers who face the uncertainty and embarrassment of having to request it specifically. Fortunately, the tactic is easily circumvented: If you'd like a better coffee for less, just ask.
第三部分
which size do you prefer?(另起一张)
marginal price is 3，while 1/3 more capacity，it is cost-effective to customers.