Starbucks in China
Starbucks Corporation in China
Company overview
Starbucks Corporation is one of the most famous coffee retailers in the world. According to Starbucks Corporation (2012), it runs over 55 countries in many regions including North America, Asia Pacific, Latin America and so forth. Starbucks headquarter is located in Seattle, Washington, USA. It has approximately 149,000 employees.
According to Starbucks Corporation (2012), its company verified the income of 11,700.4 million dollars during the fiscal year of 2011, which is an increase 9.3% over the fiscal year of 2010. In addition, the net profit of the firm was 1,245.7 million dollars in fiscal year of 2011, which rose 31.7% over the fiscal year of 2010. This Company is considered as a great business, which grows rapidly in past two decades. To illustrate this, in 1987 Howard Shultz and David Olsen bought Starbucks Company, and then five year later, it expanded from 6 shops to 165 retail outlets in Pacific Northwest. In 2001, Starbucks has more than 7,500 retail stores (Harrison et al. 2005). Nowadays, this company operates more than 17,000 stores over 55 countries (Starbucks Corporation, 2012).
In the past decades, Starbucks Company has expanded globally comprising open branches in Republic of China. Starbucks Company first opened in China, found in Shenzhen in 2002. It is held by Coffee Concepts, which is a joint venture between Starbucks Company and Maxim group from Hong Kong (Harrison et al. 2005). In order to acquire 100% equity of its business in the Chinese cities of Hainan, Sichuan, Guangdong, Hubei, and Shaanxi, in June 2011 Starbucks authorized a prescribed agreement with Maxim’s Caterers. This led to the complete control of more than half of the Starbucks stores in Central of China (Starbucks Corporation 2012).
Even it is still a small segment of Chinese drink, the firm anticipates in growing of Chinese population and also Chinese middle class including office workers, university students, and so
Company overview
Starbucks Corporation is one of the most famous coffee retailers in the world. According to Starbucks Corporation (2012), it runs over 55 countries in many regions including North America, Asia Pacific, Latin America and so forth. Starbucks headquarter is located in Seattle, Washington, USA. It has approximately 149,000 employees.
According to Starbucks Corporation (2012), its company verified the income of 11,700.4 million dollars during the fiscal year of 2011, which is an increase 9.3% over the fiscal year of 2010. In addition, the net profit of the firm was 1,245.7 million dollars in fiscal year of 2011, which rose 31.7% over the fiscal year of 2010. This Company is considered as a great business, which grows rapidly in past two decades. To illustrate this, in 1987 Howard Shultz and David Olsen bought Starbucks Company, and then five year later, it expanded from 6 shops to 165 retail outlets in Pacific Northwest. In 2001, Starbucks has more than 7,500 retail stores (Harrison et al. 2005). Nowadays, this company operates more than 17,000 stores over 55 countries (Starbucks Corporation, 2012).
In the past decades, Starbucks Company has expanded globally comprising open branches in Republic of China. Starbucks Company first opened in China, found in Shenzhen in 2002. It is held by Coffee Concepts, which is a joint venture between Starbucks Company and Maxim group from Hong Kong (Harrison et al. 2005). In order to acquire 100% equity of its business in the Chinese cities of Hainan, Sichuan, Guangdong, Hubei, and Shaanxi, in June 2011 Starbucks authorized a prescribed agreement with Maxim’s Caterers. This led to the complete control of more than half of the Starbucks stores in Central of China (Starbucks Corporation 2012).
Even it is still a small segment of Chinese drink, the firm anticipates in growing of Chinese population and also Chinese middle class including office workers, university students, and so
References: Starbucks Corporation, 2012, “Company Profile”, Marketline, pp. 3 -31 Bibliography Clark, S.D. 2010, "Everything but the coffee: learning about America from Starbucks", Choice, vol. 47, no. 8, pp. 1528-1528. Hohpe, G. 2005, "Your coffee shop doesn’t use two-phase commit", IEEE Software, vol. 22, no. 2, pp. 64-66. Katrinli, A., Gunay, G. & Biresselioglu, M.E. 2011, "The Convergence of Corporate Social Responsibility and Corporate Sustainability: Starbucks Corporations Practices", The Business Review, Cambridge, vol. 17, no. 1, pp. 164-171. Marques, J.F. 2008, "Spiritual performance from an organizational perspective: the Starbucks way", Corporate Governance, vol. 8, no. 3, pp. 248-257. Patterson, P.G., Scott, J. & Uncles, M.D. 2010, "How the local competition defeated a global brand: The case of Starbucks", Australasian Marketing Journal, vol. 18, no. 1, pp. 41-47. Plog, S.C. 2005, "Starbucks: More than a Cup of Coffee", Cornell Hospitality Quarterly, vol. 46, no. 2, pp. 284-287. Simon, B. 2008, "Consuming Lattes and Labor, or Working at Starbucks", International Labor and Working Class History, vol. 74, no. 1, pp. 193-211.