Management is defined as the process of dealing with or controlling things or people. Dub Hay, the Starbucks Senior VP of coffee, demonstrates some of the best managerial skills needed to be successful in a company. Hay shows that he can properly control the flow of product into a company by also controlling the relationship he has with the product growers. Jerry Miccolis and Marina Goodman state “… the relationship between any two assets changes with how the assets themselves are performing (47). They put it quite perfectly, relating back to how Starbucks would not be able to operate so perfectly without the proper relationship with their assets, the growers and suppliers.
Starbucks, according to Hay, specifically pays more for their coffee from their suppliers so that their suppliers may have a steady income as well. This builds an excellent relationship as well as product security quality and flow into the company. According to an online video, this process is obviously working for Starbucks for they have more than 6,000 outlets in 30 countries with annual revenue of 3.3 million dollars (http://lc.gcumedia.com/zwebassets/courseMaterialPages/mgt240_starbucks-video-v1.1.php). This revenue and success are not only measured upon sales, but upon managerial roles as well. Mitz berg has many managerial
References: Miccolis, J. A., & Goodman, M.(2012). Next Generation Investment Risk Management: Putting the ‘Modern’ Back in Modern Portfolio Theory. Journal Of Financial Planning, 25(1). 44-51. http://lc.gcumedia.com/zwebassets/courseMaterialPages/mgt240_starbucks-video-v1.1.php Copyright GCU media 2013.