Starbucks Research Paper
Company Background
There are many competitors in the world of coffee. These companies take the simplicity of a coffee bean and create a complex beverage that people all over the world crave. The leading competitor in this industry is Starbucks Coffee Company. This company thrives on the quality of coffee it serves and its exceptional customer service. Starbucks’ mission statement states: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions:
- Provide a great work environment and treat each other with respect and dignity.
- Embrace diversity as an essential component in the way we do business.
- Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
- Develop enthusiastically satisfied customers all of the time.
- Contribute positively to our communities and our environment.
- Recognize that profitability is essential to our future success.”
In order to maintain this mission many steps are taken to enhance each store within the vast company.” (Our Starbucks Mission)
Over the course of a decade, Starbucks has successfully made specialty coffee part of the American experience. Beyond that, Starbucks seized growth opportunities in other markets that now make them an intense competitor with businesses outside of the coffee industry. Starbucks not only sells the world’s finest coffee but also manufactures and sells other products to the public. They created a name that is internationally known due to the heightened sales of their coffee and other products.
Research Paper Task
The purpose of this research paper is to evaluate the United States Securities and Exchange Commission’s (SEC) Annual 10-K Report for Starbucks. Utilizing the Annual Report, major accounting ratios will be evaluated for this company and for other
There are many competitors in the world of coffee. These companies take the simplicity of a coffee bean and create a complex beverage that people all over the world crave. The leading competitor in this industry is Starbucks Coffee Company. This company thrives on the quality of coffee it serves and its exceptional customer service. Starbucks’ mission statement states: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions:
- Provide a great work environment and treat each other with respect and dignity.
- Embrace diversity as an essential component in the way we do business.
- Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
- Develop enthusiastically satisfied customers all of the time.
- Contribute positively to our communities and our environment.
- Recognize that profitability is essential to our future success.”
In order to maintain this mission many steps are taken to enhance each store within the vast company.” (Our Starbucks Mission)
Over the course of a decade, Starbucks has successfully made specialty coffee part of the American experience. Beyond that, Starbucks seized growth opportunities in other markets that now make them an intense competitor with businesses outside of the coffee industry. Starbucks not only sells the world’s finest coffee but also manufactures and sells other products to the public. They created a name that is internationally known due to the heightened sales of their coffee and other products.
Research Paper Task
The purpose of this research paper is to evaluate the United States Securities and Exchange Commission’s (SEC) Annual 10-K Report for Starbucks. Utilizing the Annual Report, major accounting ratios will be evaluated for this company and for other
Cited: Kachra, Ariff and Crossan, Mary. “Starbucks” Richard Ivey School of Business. The University of Western Ontario. Ivey Management Services, 1997. Schultz, Howard and Yang, Dori Jones. Pour Your Heart Into It. New York, NY: Hyperion, 1997.