Essay Starbuc
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The study of Starbucks Corporation leads one on a multifaceted journey through an organization’s insinuation into a culture, its dominance of a market and its creation of a brand synonymous with loyalty, integrity and longevity. Consequently, Starbucks puts great emphasis on employee morale and satisfaction levels. Many policies within Starbucks have been geared to make the internal Starbucks’ culture comfortable for employees, such as their innovative full health-care program for all employees working more than 20 hours a week.
Starbucks leverages its customer loyalty, premium quality coffee and the homey atmosphere of its stores to fend off competition. 1. Five Forces Analysis (OUTLOOKS hlm 184)
Industry Rivalry : The industry rivalry within the specialty coffee industry has changed dramatically since 1987. Unlike the early days of the specialty coffee industry when Starbucks competed primarily against other small-scale specialty coffee retailers they now compete against companies of varying sizes and different exposures to specialty coffee. Starbucks competes with a variety of smaller scale specialty coffee shops, mostly concentrated in different regions of the country. The current impact of the industry rivalry force created by the competition between specialty coffee retailers is very high, especially as contrasted to what it was at the time of Starbucks’ rapid expansion twenty years ago. The growth of the industry has slowed while the number of competitors within the industry has increased.
The largest industry rival currently facing Starbucks is the McDonald's restaurant fast food chain. The key to McDonald's success has been the consistent quality standards they achieve for their food, coupled with their quick service and low prices. The specialty coffee industry has experienced explosive growth over the past 20 years. As a consequence, many companies have recognized the potential for profit and have tried to capitalize by entering the
The study of Starbucks Corporation leads one on a multifaceted journey through an organization’s insinuation into a culture, its dominance of a market and its creation of a brand synonymous with loyalty, integrity and longevity. Consequently, Starbucks puts great emphasis on employee morale and satisfaction levels. Many policies within Starbucks have been geared to make the internal Starbucks’ culture comfortable for employees, such as their innovative full health-care program for all employees working more than 20 hours a week.
Starbucks leverages its customer loyalty, premium quality coffee and the homey atmosphere of its stores to fend off competition. 1. Five Forces Analysis (OUTLOOKS hlm 184)
Industry Rivalry : The industry rivalry within the specialty coffee industry has changed dramatically since 1987. Unlike the early days of the specialty coffee industry when Starbucks competed primarily against other small-scale specialty coffee retailers they now compete against companies of varying sizes and different exposures to specialty coffee. Starbucks competes with a variety of smaller scale specialty coffee shops, mostly concentrated in different regions of the country. The current impact of the industry rivalry force created by the competition between specialty coffee retailers is very high, especially as contrasted to what it was at the time of Starbucks’ rapid expansion twenty years ago. The growth of the industry has slowed while the number of competitors within the industry has increased.
The largest industry rival currently facing Starbucks is the McDonald's restaurant fast food chain. The key to McDonald's success has been the consistent quality standards they achieve for their food, coupled with their quick service and low prices. The specialty coffee industry has experienced explosive growth over the past 20 years. As a consequence, many companies have recognized the potential for profit and have tried to capitalize by entering the