Starbucks Marketing Plan
Starbucks Marketing Plan
M. K.
BUS 620 Managerial Marketing
Instructor: E. O.
November 17, 2012
Abstract The idea to open a coffee shop was inspired by English teacher Jerry Baldwin, history teacher Ziev Siegl, and writer Gordon Bowker. However, in 1988 they sold Starbucks chain to Howard Schultz who had his own coffee roaster outlet named Giornale. The name Giornale was known for selling roasted coffee beans, tea, and spices. After Howard Schultz bought Starbucks he rebranded his own company Giornale to reflect the new name as Starbucks Coffee, Tea, and Spices and began quickly expending. His first Starbucks coffee shop was opened in Vancouver Waterfront Station, Chicago, Illinois, and British Columbia and by the year of 1992 Starbucks had grown to 165 coffee shops and was available to investors on the stock market. Today, Starbucks grew to the world famous company and continue growing as the number one coffee retailer.
Starbucks Marketing Plan
Executive Summary In 1971, Starbucks begin its journey as a small coffee shop originated in Seattle's Pike Place Market. The idea to open a coffee shop was inspired by English teacher Jerry Baldwin, history teacher Ziev Siegl, and writer Gordon Bowker. However, in 1988 they sold Starbucks chain to Howard Schultz who had his own coffee roaster outlet named Giornale. The name Giornale was known for selling roasted coffee beans, tea, and spices. It did not sell coffee drinks prior to buying Starbucks. After Howard Schultz bought Starbucks he rebranded his own company Giornale to reflect the new name as Starbucks Coffee, Tea, and Spices and began quickly expending. His first Starbucks coffee shop was opened in Vancouver Waterfront Station, Chicago, Illinois, and British Columbia. By the year of 1992 Starbucks had grown to 165 coffee shops and was available to investors on the stock
M. K.
BUS 620 Managerial Marketing
Instructor: E. O.
November 17, 2012
Abstract The idea to open a coffee shop was inspired by English teacher Jerry Baldwin, history teacher Ziev Siegl, and writer Gordon Bowker. However, in 1988 they sold Starbucks chain to Howard Schultz who had his own coffee roaster outlet named Giornale. The name Giornale was known for selling roasted coffee beans, tea, and spices. After Howard Schultz bought Starbucks he rebranded his own company Giornale to reflect the new name as Starbucks Coffee, Tea, and Spices and began quickly expending. His first Starbucks coffee shop was opened in Vancouver Waterfront Station, Chicago, Illinois, and British Columbia and by the year of 1992 Starbucks had grown to 165 coffee shops and was available to investors on the stock market. Today, Starbucks grew to the world famous company and continue growing as the number one coffee retailer.
Starbucks Marketing Plan
Executive Summary In 1971, Starbucks begin its journey as a small coffee shop originated in Seattle's Pike Place Market. The idea to open a coffee shop was inspired by English teacher Jerry Baldwin, history teacher Ziev Siegl, and writer Gordon Bowker. However, in 1988 they sold Starbucks chain to Howard Schultz who had his own coffee roaster outlet named Giornale. The name Giornale was known for selling roasted coffee beans, tea, and spices. It did not sell coffee drinks prior to buying Starbucks. After Howard Schultz bought Starbucks he rebranded his own company Giornale to reflect the new name as Starbucks Coffee, Tea, and Spices and began quickly expending. His first Starbucks coffee shop was opened in Vancouver Waterfront Station, Chicago, Illinois, and British Columbia. By the year of 1992 Starbucks had grown to 165 coffee shops and was available to investors on the stock