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Starbucks study case 3

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Starbucks study case 3
Starbucks : Defining the Manager's Terrain Study Case
1. What management skills do you think would be most important for Howard Schultz to have? Why? What skills do you think would be most important for a Starbucks manager to have ?
Conceptual Skill would be the most important skill for Howard Schultz to have and as we can see Schultz already had those skills. When he went to Italy and saw espresso bar it was his conceptual skills that led him to the idea of introducing coffee bars in America. It was his conceptual skills that led him to identify the opportunity. And it is the conceptual skills that lead managers to take advantage of opportunities and oppose threats as well as make good business decisions and lead him to innovation.
Human and Technical Skills would be the most important for a store manager because he is in direct contact with employees. By Human skills he is able to work well with other people individually and in a group and by technical skills he can guide people under his supervision to efficiently perform specific tasks.
2. How might the following management theories approaches be useful to Starbucks: scientific management, organizational behavior, quantitative approach, and system approach?
SCIENTIFIC MANAGEMENT: It is concerned with improving the performance of individual worker and finding the best way to do particular task.
Starbucks coffee producing department is the place where scientific management theory can be applicable where they can divide and distribute jobs and find out the best way of performing tasks in order to improve production efficiency.
ORGANIZATIONAL BEHAVIOR: It is the field of study concerned with the actions or behavior of people at work.
Organizational Behavior theory can be useful for Starbucks in the following ways:
Quality Service: For any retail store or operation requires high quality employees, since the employees are in direct link to the customers and latter personifies the brand. Hence using

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