Stars Case Analysis
STARS Air Ambulance Case Analysis
The importance of Information Systems for STARS
According to Encyclopaedia Britannica, an information system is defined as, “an integrated set of components for collecting, storing, processing, and communicating information”. The entry says that often times, businesses will rely on information systems to help “manage their operations, compete in the market, and supply their services” (Britannica). In the case of STARS, this is no different. The air ambulance service relies on information systems to manage its operations in the form of the communication technology between the operator, the airborne team, and sometimes the doctors who provide medical assistance. They use information systems to compete in the market particularly on internal affairs such as structuring the organization, managing human resources, and processing accounts. When supplying their services, STARS has set up a very convenient system by which a call from a 911 dispatcher is made to the ELC, and eventually to the helicopters that will carry out the mission. These people, processes, and technologies also constitute a well-oiled information system. These systems are crucial to the day-to-day functionality of the organization.
STARS’ competitive strategy and its effect
STARS has employed several tactics to gain the winning position in the market. These tactics are used to combat the threats mentioned in Porter’s Five Forces model. In order to beat competitors and eliminate the threat of new entrants, STARS has expanded its services to five helicopters that serve all of Alberta. This implements economies of scale and market access, expanding their business to occupy more of an already small market, leaving less room for any new competitors. Also by making their services so easily accessible in the market, they are gaining the competitive edge on competitors. Furthermore, to eliminate the threat of substitute products, STARS has improved their performance by
The importance of Information Systems for STARS
According to Encyclopaedia Britannica, an information system is defined as, “an integrated set of components for collecting, storing, processing, and communicating information”. The entry says that often times, businesses will rely on information systems to help “manage their operations, compete in the market, and supply their services” (Britannica). In the case of STARS, this is no different. The air ambulance service relies on information systems to manage its operations in the form of the communication technology between the operator, the airborne team, and sometimes the doctors who provide medical assistance. They use information systems to compete in the market particularly on internal affairs such as structuring the organization, managing human resources, and processing accounts. When supplying their services, STARS has set up a very convenient system by which a call from a 911 dispatcher is made to the ELC, and eventually to the helicopters that will carry out the mission. These people, processes, and technologies also constitute a well-oiled information system. These systems are crucial to the day-to-day functionality of the organization.
STARS’ competitive strategy and its effect
STARS has employed several tactics to gain the winning position in the market. These tactics are used to combat the threats mentioned in Porter’s Five Forces model. In order to beat competitors and eliminate the threat of new entrants, STARS has expanded its services to five helicopters that serve all of Alberta. This implements economies of scale and market access, expanding their business to occupy more of an already small market, leaving less room for any new competitors. Also by making their services so easily accessible in the market, they are gaining the competitive edge on competitors. Furthermore, to eliminate the threat of substitute products, STARS has improved their performance by