Steel Industry
Maintaining consistent growth and supremacy in a competitive market: Challenges & Strategy of SAIL
With exponential growth in the global economy many new challenges are emerging in the corporate world. The explosion of investment in the industry world wide demands high levels of competencies to reap fruitful benefits. In spite of many all round reforms, the industry is unable to meet the extremely large numbers and complex variety of challenges that have cropped up in view of the sky rocketing targets, declining profitability due to rising cost of inputs, shortage of skilled manpower and other resources This emerging scenario forces the industry to develop a continuum strategy to maneuver the five engines of growth viz Market, Capital, Technology, Organization and most importantly the people- they are the task masters who control the other engines. Thus the need of the hour is to buildup the levels of competencies across the entire cross-section of the organization so as to meet these challenges and fulfill the goals and vision of the industry. It can be easily understood that the growth target for SAIL has suddenly shot up, while the manpower is taking a deep downslide. Thus the urgent need of the hour is to increase the manpower productivity to bridge the ever widening gap. This can only be possible by improving upon the existing competencies and learning new ones.
UNDERSTANDING THE TOPIC
Considering the above facts SAIL has chosen the topic “Maintaining consistent growth and supremacy in a competitive market: Challenges & Strategy of SAIL” for young managers championship trophy 2013-14. Above topic covers mainly four topics which are as follows;
1. Consistent Growth 2. supremacy in competitive market 3. challenges before SAIL 4. strategy of SAIL to tackle the challenges before SAIL
So, our Empirical study lies around the four elements given above. But before thinking upon the each and every
With exponential growth in the global economy many new challenges are emerging in the corporate world. The explosion of investment in the industry world wide demands high levels of competencies to reap fruitful benefits. In spite of many all round reforms, the industry is unable to meet the extremely large numbers and complex variety of challenges that have cropped up in view of the sky rocketing targets, declining profitability due to rising cost of inputs, shortage of skilled manpower and other resources This emerging scenario forces the industry to develop a continuum strategy to maneuver the five engines of growth viz Market, Capital, Technology, Organization and most importantly the people- they are the task masters who control the other engines. Thus the need of the hour is to buildup the levels of competencies across the entire cross-section of the organization so as to meet these challenges and fulfill the goals and vision of the industry. It can be easily understood that the growth target for SAIL has suddenly shot up, while the manpower is taking a deep downslide. Thus the urgent need of the hour is to increase the manpower productivity to bridge the ever widening gap. This can only be possible by improving upon the existing competencies and learning new ones.
UNDERSTANDING THE TOPIC
Considering the above facts SAIL has chosen the topic “Maintaining consistent growth and supremacy in a competitive market: Challenges & Strategy of SAIL” for young managers championship trophy 2013-14. Above topic covers mainly four topics which are as follows;
1. Consistent Growth 2. supremacy in competitive market 3. challenges before SAIL 4. strategy of SAIL to tackle the challenges before SAIL
So, our Empirical study lies around the four elements given above. But before thinking upon the each and every