He rescued Pixar Animation motion studios, and after mass marketing, he turned it to one of the most successful picture studios on the planet (Linzmayer, 2015) . Steve was involved in building NeXT. He was keen to study every minute details about computers and changed how the business world and higher institutions of learning conduct their operations. He first developed Mac and later turned to Apple. Steve had uncanny ability to foresee the future trends. He collaborated with Xerox PARC Company, which bought 5% of Apple Inc. Xerox engineers were able to develop a mouse and an improved graphical user interface, which made Apple computers outstanding in the world (Westley, Frances, and Mintzberg, 2012). In addition, Steve introduced Mac OS X in the year 1996 (Levy, 2014) . The OS increased computer security, stability and make them easier to use. Later in the year 2006, Steve had refined the Mac OS X to incorporate Intel …show more content…
For instance, he had a large workforce that transformed table computing, retail stores, personal computing, animated movies, digital publishing, music and phones under his guidance (Schau, Hope, and Muniz, 2012). His entrepreneurial competence enabled him built a company that benefited both the employees and the consumers. He was keen to select individuals to join him team, which made his company thrive after a short span due to the synergistic efforts of the workforce. Before his death, Apple Company had full-time employees, who totaled up to 46,500 individuals (Ghazawneh, Ahmad, and Henfridsson, 2013) . Due to Apple Inc. products and service many store came to existence. The contributions of Steve in business culture of American are immeasurable. For instance, the App Store of Apple Inc. had reached 15 billion apps downloads in the year 2011. Steve admirable ideas in America resulted to emergence several industries selling stickers, sleeves and holders (Lazonick, William, Mariana Mazzucato, and Öner Tulum, 2013) . Consequently, Steve introduced a culture of innovative business performance in