A person oblivious to the world of business would stare at the CNN Money sector of news and would feel almost unaffected by the world’s financial movements. But you sit a businessman in front that television screen, he will watch and listen carefully to every word seeking for opportunities and to be informed on how his investments are doing. The life of a businessman or an investor for that matter, views the world differently. What the world perceives as the latest innovations, investors sees it as a life-long investment. And the importance of finding these chances and allocating one’s money correctly could not be stressed any more in Jeremy J. Siegel’s novel Stocks For the Long Run. Siegel who marks his grounds within the lecture halls of the Wharton School of the University of Pennsylvania, wrote this book solely for one reason and one reason only – to guide eager investors that stocks specifically will outshine other types of investments in the long run.
From the works of Siegel’s previous works such as The Future for Investors we can assume that his keen subject is based on investments. But in Stocks for the Long Run he did not confine to successful investing and broadened towards subjects that pertained to historical events. Immediately from the first part titled “The Verdict of History,” Siegel’s publication illustrated the historical shifts that the financial markets have gone through. Beginning with the early 19th century to 1926 the author reminds us about the booming era that transformed America “from an agrarian to an industrialized economy” (4). But such dramatic proliferation invites an unstable economy that will plummet one day. But until then, investors can enjoy the high returns that can literally turn rags into riches. How is this possible? Siegel believes that despite tribulations of the market, a stock in the long run – no matter what – will regain composure and possibly excel. The University of Pennsylvania (UPenn)