str 581 finals
STR 581 final exams
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1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________.
2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
3) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process.
4) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
5) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
6) Most established companies focus on ________ when it comes to innovation.
7) The value proposition consists of a cluster of benefits the company promises to deliver; it is
8) Particularly when shopping for ego-sensitive products such as perfumes and expensive cars, many consumers use price as an indicator of ________.
9) ________ is the result of a concentrated effort by designers, engineers, and purchasing agents to reduce the product's overall costs.
10) A firm has to consider many factors in setting its pricing policy. We list these as a six-step process. Which of the following is NOT one of these steps?
11) The first step in the marketing research process is to ________.
12) Marketing research is now about a ________ billion industry globally.
13) Which of the following types of marketing research firms would best be described as one that gathers consumer and trade information which they sell for
http://www.finalexamguideline.com/main.sc
1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________.
2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
3) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process.
4) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
5) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
6) Most established companies focus on ________ when it comes to innovation.
7) The value proposition consists of a cluster of benefits the company promises to deliver; it is
8) Particularly when shopping for ego-sensitive products such as perfumes and expensive cars, many consumers use price as an indicator of ________.
9) ________ is the result of a concentrated effort by designers, engineers, and purchasing agents to reduce the product's overall costs.
10) A firm has to consider many factors in setting its pricing policy. We list these as a six-step process. Which of the following is NOT one of these steps?
11) The first step in the marketing research process is to ________.
12) Marketing research is now about a ________ billion industry globally.
13) Which of the following types of marketing research firms would best be described as one that gathers consumer and trade information which they sell for