StraMa SWOT sample
CHAPTER IV
SITUATIONAL ANALYSIS
SWOT
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields: consumer, components & devices, and solutions.
STRENGTHS
Wide product diversification With its four major business domains, Panasonic boats a wide variety of products and services ranging from but not limited to household appliances to AVC (audio, visual and communications) devices.
Well established and reputable company identity The Panasonic Corporation was founded in 1918 and has since been providing excellent products and services to its consumers. Its reputation rests on its high-standards of manufacturing.
Highly recognizable and marketable brand name and image The Panasonic brand has achieved global stature and has become a familiar and trusted brand locally and internationally.
Emphasis on product innovation Panasonic has strived to become one of the leading innovators of electronics. The brand itself has become associated with high-technology and excellent performance.
Eco-friendly solutions and Energy conservation The company is a leading example of contributing proactive and extensive approach to the development of the natural environment by introducing their cutting edge energy-management technologies.
WEAKNESSES
Unstable financial performance The corporation as a whole is often prone to escalating business costs due to frequent restructuring and losses in net sales.
Struggling TV and semiconductors sector Panasonic has experienced a drop in performance in the TV marker as evidenced by a loss in its plasma an LCD TV sales and outputs in its semiconductors.
Poor marketing approach Panasonic is lacking with marketing approach, where they should put more efforts on promoting their products like in media such as social networking, radio, billboards etc. and sponsoring some events which results to low trust and turning new lifestyle
SITUATIONAL ANALYSIS
SWOT
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields: consumer, components & devices, and solutions.
STRENGTHS
Wide product diversification With its four major business domains, Panasonic boats a wide variety of products and services ranging from but not limited to household appliances to AVC (audio, visual and communications) devices.
Well established and reputable company identity The Panasonic Corporation was founded in 1918 and has since been providing excellent products and services to its consumers. Its reputation rests on its high-standards of manufacturing.
Highly recognizable and marketable brand name and image The Panasonic brand has achieved global stature and has become a familiar and trusted brand locally and internationally.
Emphasis on product innovation Panasonic has strived to become one of the leading innovators of electronics. The brand itself has become associated with high-technology and excellent performance.
Eco-friendly solutions and Energy conservation The company is a leading example of contributing proactive and extensive approach to the development of the natural environment by introducing their cutting edge energy-management technologies.
WEAKNESSES
Unstable financial performance The corporation as a whole is often prone to escalating business costs due to frequent restructuring and losses in net sales.
Struggling TV and semiconductors sector Panasonic has experienced a drop in performance in the TV marker as evidenced by a loss in its plasma an LCD TV sales and outputs in its semiconductors.
Poor marketing approach Panasonic is lacking with marketing approach, where they should put more efforts on promoting their products like in media such as social networking, radio, billboards etc. and sponsoring some events which results to low trust and turning new lifestyle