strat plan
COMPANY BACKGROUND
Cherry Mobile is a Filipino mobile phone and electronics company founded by Maynard Ngu in 2008. Operated by Cosmic Technologies Incorporated, the company buys mobile phones manufactured in China and India, and markets them under the Cherry Mobile brand. Latest releases of Cherry Mobile handsets enable Wi-Fi integration; touch screen features and operates in Android operating systems. Apart from being the first legal mobile phone company to introduce phones with dual and triple Subscriber Identity Module (SIM) system in the Philippines, it also manufactured the first Widows-enabled phone in the country. Cherry Mobile’s astonishing rise to prominence has revolutionized the local telecommunications scene through its top-of-the-line and ground-breaking products with true Dual Sim capabilities. What started in 2009 as a mobile phone brand with only four units to showcase has swiftly overtaken its rivals in the entry-level market and is now considered a game changer in the industry. In just a span of three years, Cherry Mobile now carriers more than 100 handsets, making it the leadings Dual Sim brand in the country. 2009 marked Cherry Mobiles’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for Everyone,” providing handsets that cater to different age groups and match different lifestyles.
It was a dream that became a reality. So big it captivated the market and rocked its competitors – the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country’s technology giants. True to its promise of bringing products that are comparable to high-end devices at affordable prices, the company
Cherry Mobile is a Filipino mobile phone and electronics company founded by Maynard Ngu in 2008. Operated by Cosmic Technologies Incorporated, the company buys mobile phones manufactured in China and India, and markets them under the Cherry Mobile brand. Latest releases of Cherry Mobile handsets enable Wi-Fi integration; touch screen features and operates in Android operating systems. Apart from being the first legal mobile phone company to introduce phones with dual and triple Subscriber Identity Module (SIM) system in the Philippines, it also manufactured the first Widows-enabled phone in the country. Cherry Mobile’s astonishing rise to prominence has revolutionized the local telecommunications scene through its top-of-the-line and ground-breaking products with true Dual Sim capabilities. What started in 2009 as a mobile phone brand with only four units to showcase has swiftly overtaken its rivals in the entry-level market and is now considered a game changer in the industry. In just a span of three years, Cherry Mobile now carriers more than 100 handsets, making it the leadings Dual Sim brand in the country. 2009 marked Cherry Mobiles’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for Everyone,” providing handsets that cater to different age groups and match different lifestyles.
It was a dream that became a reality. So big it captivated the market and rocked its competitors – the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country’s technology giants. True to its promise of bringing products that are comparable to high-end devices at affordable prices, the company