Psy 322 Week 1 Business Environment And Consumer Influences
Environmental and Consumer Influences Analysis
PSY/322
October 21, 2013
Mary-Lynne Ament
When it comes to consumer influences, and the environment in which they are subject and seem to play a huge roll when spending money on a certain product or service. Society today is a product of their own environment in the way that we react and purchase a product or service based on demographics and what people around us have. This behavior is affected by many different elements in society such as; motives, perceptions, attitudes, personality, family, social class and reference groups. The values of society is driven by a behavior. It is the question of what must we have and what do we really need? In doing a survey to and analyzing it a marketer can see who they need to market and sell their product too based on the information gathered. It seem that every person today is in need of a cell phone, at smartphone at that, and the never ending innovations in the development of these products. Is a smartphone necessary to have, or is it simply just a want of the consumer? If we look back just about 20 years ago there was no need for such a device. Cell phones were just coming around, …show more content…
Cell phone providers provide a wide variety of products and services that allow the consumer to customize their own experience. Being that this type of product give society their daily entertainment as well as having all the information they will ever need in only one tiny devise they also get the convenience of having it all. Members in the same household have the ability to customize, view and change their phone to meet their own personal interest. The possible for cell phone providers is endless as long as they continue to listen to the needs of the
PSY/322
October 21, 2013
Mary-Lynne Ament
When it comes to consumer influences, and the environment in which they are subject and seem to play a huge roll when spending money on a certain product or service. Society today is a product of their own environment in the way that we react and purchase a product or service based on demographics and what people around us have. This behavior is affected by many different elements in society such as; motives, perceptions, attitudes, personality, family, social class and reference groups. The values of society is driven by a behavior. It is the question of what must we have and what do we really need? In doing a survey to and analyzing it a marketer can see who they need to market and sell their product too based on the information gathered. It seem that every person today is in need of a cell phone, at smartphone at that, and the never ending innovations in the development of these products. Is a smartphone necessary to have, or is it simply just a want of the consumer? If we look back just about 20 years ago there was no need for such a device. Cell phones were just coming around, …show more content…
Cell phone providers provide a wide variety of products and services that allow the consumer to customize their own experience. Being that this type of product give society their daily entertainment as well as having all the information they will ever need in only one tiny devise they also get the convenience of having it all. Members in the same household have the ability to customize, view and change their phone to meet their own personal interest. The possible for cell phone providers is endless as long as they continue to listen to the needs of the