A Call for Progress : Case Study
Case Study: A Call for Progress
Synopsis:
"A Call for Progress" describes the need and importance of telecommunication in today's world. It helps many people in exploring different opportunities. Unfortunately, this industry is in the hands of state-run monopolies who are inefficient in this sector with a staff which is poorly motivated. However, the introduction of cell phone has enabled the consumers to avoid the bane of landline service.
As there has been an increase in the means to communicate, the economic growth has boosted due to a number of reasons such as lowering prices, reducing waste etc. The case provides a couple of examples of the Indian farmers and fisherman about how cell phone has changed their way of pricing and products.
Cell phone manufacturers are also looking up opportunities for more production and how to gain more consumers using different techniques and cheaper offers. The goal of the industry is to cell more of their units. In the western countries, it is not an attractive market since there are already more cell phone accounts than there are people. There is a difference in the markets if USA and China are compared where only 1.2 million new accounts are created in the USA in contrast to 6.8 million per month in China.
Some companies such as Millicom adapted their marketing and pricing strategies according to where they were present. In African and Latin American countries, they had to use low pricing strategies so that they could encourage more people to buy their offers. The pricing was set according to the seconds called by the customers and not by the minute. Also, some balance or minutes could be transferred amongst relatives and friends.
There has been an emergence in the innovation sector because there is a need for cutting cost. The towers alone costs alot to a company. In India, towers need AC and backup generators due to power outages. Some companies are trying to make their equipments much smaller to control
Synopsis:
"A Call for Progress" describes the need and importance of telecommunication in today's world. It helps many people in exploring different opportunities. Unfortunately, this industry is in the hands of state-run monopolies who are inefficient in this sector with a staff which is poorly motivated. However, the introduction of cell phone has enabled the consumers to avoid the bane of landline service.
As there has been an increase in the means to communicate, the economic growth has boosted due to a number of reasons such as lowering prices, reducing waste etc. The case provides a couple of examples of the Indian farmers and fisherman about how cell phone has changed their way of pricing and products.
Cell phone manufacturers are also looking up opportunities for more production and how to gain more consumers using different techniques and cheaper offers. The goal of the industry is to cell more of their units. In the western countries, it is not an attractive market since there are already more cell phone accounts than there are people. There is a difference in the markets if USA and China are compared where only 1.2 million new accounts are created in the USA in contrast to 6.8 million per month in China.
Some companies such as Millicom adapted their marketing and pricing strategies according to where they were present. In African and Latin American countries, they had to use low pricing strategies so that they could encourage more people to buy their offers. The pricing was set according to the seconds called by the customers and not by the minute. Also, some balance or minutes could be transferred amongst relatives and friends.
There has been an emergence in the innovation sector because there is a need for cutting cost. The towers alone costs alot to a company. In India, towers need AC and backup generators due to power outages. Some companies are trying to make their equipments much smaller to control