Strategic Advantages Profile of Maruti Suzuki
Assignment Of Management of Services On Service provided by Taj Hotel
SUBMITTED TO SUBMITTED BY Lec. Satinder Kumar Gurinder Singh MBA – II yr (SEC – B) Roll No. 5818 Harsimran Singh MBA-II yr (SEC-A)
[pic] Roll No.5815
SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY, PATIALA
Taj is serving its customers to its best and it is able to achieve 5-star ratings from a long period. But in this era all have to apply marketing strategies to attract customers otherwise the competitors will not leave a single chance to grab market share. The strategies used by taj as explained above are successful in attracting customers as well as positioning it as a high class service delivering brand with luxury. Taj is good in all fields such as finance, marketing, HR but it has to improve its system to gain an edge over its competitors. Taj Hotels Resorts and Palaces is a worldwide chain of hotels and resorts and the best hotels. The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces. A part of the Tata Group, one of India's largest business conglomerates, Taj Hotels Resort and Palaces own and operate 76 hotels, 7 palaces, 6 private islands and 12 resorts and spas, spanning 52 destinations in 12 countries across 5 continents and employ over 13000 people [1] [2]. Besides India, Taj Hotels Resort and Palaces are located in the United States of America, England, Africa, the Middle East, Maldives, Mauritius, Malaysia, Bhutan, Sri Lanka and Australia.
Jamshetji Nusserwanji Tata, founder of the Tata Group, opened the Taj Mahal Palace & Tower, the
SUBMITTED TO SUBMITTED BY Lec. Satinder Kumar Gurinder Singh MBA – II yr (SEC – B) Roll No. 5818 Harsimran Singh MBA-II yr (SEC-A)
[pic] Roll No.5815
SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY, PATIALA
Taj is serving its customers to its best and it is able to achieve 5-star ratings from a long period. But in this era all have to apply marketing strategies to attract customers otherwise the competitors will not leave a single chance to grab market share. The strategies used by taj as explained above are successful in attracting customers as well as positioning it as a high class service delivering brand with luxury. Taj is good in all fields such as finance, marketing, HR but it has to improve its system to gain an edge over its competitors. Taj Hotels Resorts and Palaces is a worldwide chain of hotels and resorts and the best hotels. The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces. A part of the Tata Group, one of India's largest business conglomerates, Taj Hotels Resort and Palaces own and operate 76 hotels, 7 palaces, 6 private islands and 12 resorts and spas, spanning 52 destinations in 12 countries across 5 continents and employ over 13000 people [1] [2]. Besides India, Taj Hotels Resort and Palaces are located in the United States of America, England, Africa, the Middle East, Maldives, Mauritius, Malaysia, Bhutan, Sri Lanka and Australia.
Jamshetji Nusserwanji Tata, founder of the Tata Group, opened the Taj Mahal Palace & Tower, the