Marketing Plan and Strategies of Tassel Group
Marketing Plan 2
Student name: Jiajun Liu
Student ID: 404635
Tutorial time: Monday 1:00 pm
Contents
1. Introduction 3
2. Marketing Goal and Objective 3
3. Specific Marketing Strategies 4
3.1 Target Market 4
3.2 The Marketing Mix 4
3.2.1 Product 4
3.2.2 Price 5
3.2.3 Place 6
3.2.4 Promotion 6
4. Marketing Implementation and Control 7
4.1 Implementation-Tactical Marketing Activities 7
4.2 Control 8
5. Conclusion 8
6. Reference 10
1. Introduction
When we talk about the salmon in the Australia, we can associate with one brand of the salmon goods that is the Tassal. The Tassal Group Limited as a top three global fish farming company, each year they satisfied the demand of the salmon goods not only in the Australia but also around the world (Tassal Group, 2013). What is more the Tassal Group has the whole production chain about the salmon goods; the biological assets account a vital stage in the whole company’s assets. Start from hatching, the feed the small fish in the special environment and then put the back to the farm at the Tasmania. As the Australia leading business entities, how to build the effective marketing strategy is very important for the success of the business in conducting the business in different regions and areas. The purpose of this marketing plan is to support the selected establishment in achieving their goals and objectives.
2. Marketing Goal and Objective
Marketing goal: since the one of the major advantages of the Tassal Company is the domestic market’s high profitability and revenue, therefore, The Tassal Company’s marketing goal is building strong Tassal brand.
Marketing objective: Tassal focuses on two major domestic markets – wholesale and retail. Tassal’s managers and marketers create some new plan whereby customers errn discounts, such as more preferential and give gifts. Sales plan and operating efficiencies continue to drive earnings growth as tassal sustainably generates both total dollars and
Student name: Jiajun Liu
Student ID: 404635
Tutorial time: Monday 1:00 pm
Contents
1. Introduction 3
2. Marketing Goal and Objective 3
3. Specific Marketing Strategies 4
3.1 Target Market 4
3.2 The Marketing Mix 4
3.2.1 Product 4
3.2.2 Price 5
3.2.3 Place 6
3.2.4 Promotion 6
4. Marketing Implementation and Control 7
4.1 Implementation-Tactical Marketing Activities 7
4.2 Control 8
5. Conclusion 8
6. Reference 10
1. Introduction
When we talk about the salmon in the Australia, we can associate with one brand of the salmon goods that is the Tassal. The Tassal Group Limited as a top three global fish farming company, each year they satisfied the demand of the salmon goods not only in the Australia but also around the world (Tassal Group, 2013). What is more the Tassal Group has the whole production chain about the salmon goods; the biological assets account a vital stage in the whole company’s assets. Start from hatching, the feed the small fish in the special environment and then put the back to the farm at the Tasmania. As the Australia leading business entities, how to build the effective marketing strategy is very important for the success of the business in conducting the business in different regions and areas. The purpose of this marketing plan is to support the selected establishment in achieving their goals and objectives.
2. Marketing Goal and Objective
Marketing goal: since the one of the major advantages of the Tassal Company is the domestic market’s high profitability and revenue, therefore, The Tassal Company’s marketing goal is building strong Tassal brand.
Marketing objective: Tassal focuses on two major domestic markets – wholesale and retail. Tassal’s managers and marketers create some new plan whereby customers errn discounts, such as more preferential and give gifts. Sales plan and operating efficiencies continue to drive earnings growth as tassal sustainably generates both total dollars and