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strategic alliances
STRATEGIC ALLIANCE ASSIGNMENT
On
Eli Lilly’s Strategic Alliance Management Function

SUBMITTED TO:
Prof: Muqbil Burhan

SUBMITTED BY:
Smiti Rastogi
063053
IMG-6
FORE SCHOOL OF MANAGEMENT

INTRODUCTION
Eli Lilly and Company has been in business for more than 135 years. The global, research-based company was founded in May 1876 by Colonel Eli Lilly in Indianapolis, Ind., in the Midwestern section of the United States. He was a 38-year-old pharmaceutical chemist and a veteran of the U.S. Civil War and was frustrated by the poorly prepared, often ineffective medicines in those days. Consequently, the company was formed concentrating on the following commitments:
A company that manufactured pharmaceutical products of the highest possible quality.
The company would develop only medicines that would be dispensed at the suggestion of physicians rather than by eloquent sideshow hucksters.
Lilly pharmaceuticals would be based on the best science of the day.

MILESTONES IN MEDICAL RESEARCH:
1. 1880’s- Lilly was one of the first companies to initiate a bonafide pharmaceutical research program, hiring a pharmaceutical chemist as its first scientist.
2. 1920’s- Our researchers collaborated with Frederick Banting and Charles Best of the University of Toronto to isolate and purify insulin for the treatment of diabetes, then a fatal disease with no effective treatment options. The work resulted in Lilly's introduction of Iletin, the world's first commercially available insulin product, in 1923.
Lilly initiated a research program to find a treatment for pernicious anemia, a life-threatening blood disorder, and introduced a liver-extract product that served as a standard of therapy for decades. The company's collaborators on the project, two researchers at Harvard University, later shared a Nobel Prize for the discovery of liver therapy against anemias.
3. 1940’s- Lilly was among the first companies to develop a method to mass-produce

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