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Strategic Audit
Strategic Audit: Wal-Mart in Spain
Debbie D. Stevenson
Grantham University

Wal-Mart in Spain Wal-Mart is currently ranked as the world’s number one retailers and the number one company in the world of sales (over $200 billion) on the fortune 200 lisr (www.wal-mart.com) (www.fortune.com) Wal-Mart Stores is one of the largest retail companies in the United States. Wal-Mart has four parts of their strategies that makes their mission possible. The four strategies that they use are:
Dominance in the Retail Market
Expansion in the United States and International Markets
Creation of Positive Brands and Company Recognition
Branch Out into New Sectors of Retails
When Sam Walton opened his first Wal-Mart in 1962, he declared that three policies goals would define his business: respect for the individual, services to customer, and striving for excellence (www.walmart.com).
Wal-Mart’s strategy for corporate management required selling high quality and brand name products at the lowest price (Vance, 119). In order to keep low prices, the company reduced costs by the use of advance electronic technology and warehousing. It also negotiates deals for merchandise directly from manufactures, elimination the middleman (Vance, 72. One of Wal-Mart key strategy is to dominate the competition retail market. Sam Walton, the company founder put in place a retail philosophy the company still believe and follows. Wal-Mart is a discount retailer because they sell their products at the lowest possible prices. By selling at the “lowest prices.” Sam Walton’s vision outline the success discount retailing to cut the price on an item as much as possible, lowering the markup, and earn profit on the increased volume of sales. (Wal-Mart pricing Philosophy document,www.walmart.com). One of the strategic goals of Wal-Mart was to expand internationally. Reviewing the facts and figures it clearly shows the corporation powers. Presently


References: www.walmart.com Wal-Mart pricing philosophy document,www.walmart.com www.walmart.com, Fact Sheet on International operations About Madrid: Food and Drinks (http://www.aboutmadrid.com/madrid/food-drink.asp) esMadrid:Welsome Page (http:www.esnadrid.com/en/portal.do)
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