Strategic Direction 1
Pamantasan ng Lungsod ng Maynila
(University of the City of Manila)
Intramuros, Manila
College of Tourism, Hotel and Travel Industry Management
Strategic Direction 1: Develop and Market Competitive Tourist Product and Destinations
Submitted to
Prof. Carmelita A. Mondiguing
In Partial Fulfillment
Of the Requirements for the subject
Tourism Policy Formulation and Regulation
By
CALLEJA, Markus Jerico
CANCIO,Ysabelle
CARAGAN, Kcid Marie
CODERES, J Reneca
BSTTM 4-2
August 28, 2013
To achieve the overall vision, goal and target tourism development of the Philippines the National Tourism Development Plan seeks to leverage the competitiveness of the country by proposing three (3) Strategic Directions: (1) Develop and Market competitive tourist products and destinations; (2) Improve Market access, connectivity and destinations infrastructure; and, (3) Improve tourism institutional, governance and industry manpower capabilities.
This section focuses more on the first strategic direction which is the Strategic Direction 1: Develop and Market Competitive Tourist Products and Destinations. This strategy aims the following: * develop a diversified market-orientated product portfolio linked to a destination framework that physically includes all tourism development areas of the Philippines, and provides economic opportunities to a wider number of people—especially amongst the poor; * Varieties of Products are linked to the tourist destinations and shall be beneficial for both the business sectors (private industries) and the local community (especially the poor ones). These products could be tangible (goods) or intangible (services) that are to be offered in all tourism development areas of the country. Thus, making it contribute to the economic development of the country. * raise the quality of facilities and services, and improve the tourism investment and business climate; * In line with this the services and facilities of the industry will be
(University of the City of Manila)
Intramuros, Manila
College of Tourism, Hotel and Travel Industry Management
Strategic Direction 1: Develop and Market Competitive Tourist Product and Destinations
Submitted to
Prof. Carmelita A. Mondiguing
In Partial Fulfillment
Of the Requirements for the subject
Tourism Policy Formulation and Regulation
By
CALLEJA, Markus Jerico
CANCIO,Ysabelle
CARAGAN, Kcid Marie
CODERES, J Reneca
BSTTM 4-2
August 28, 2013
To achieve the overall vision, goal and target tourism development of the Philippines the National Tourism Development Plan seeks to leverage the competitiveness of the country by proposing three (3) Strategic Directions: (1) Develop and Market competitive tourist products and destinations; (2) Improve Market access, connectivity and destinations infrastructure; and, (3) Improve tourism institutional, governance and industry manpower capabilities.
This section focuses more on the first strategic direction which is the Strategic Direction 1: Develop and Market Competitive Tourist Products and Destinations. This strategy aims the following: * develop a diversified market-orientated product portfolio linked to a destination framework that physically includes all tourism development areas of the Philippines, and provides economic opportunities to a wider number of people—especially amongst the poor; * Varieties of Products are linked to the tourist destinations and shall be beneficial for both the business sectors (private industries) and the local community (especially the poor ones). These products could be tangible (goods) or intangible (services) that are to be offered in all tourism development areas of the country. Thus, making it contribute to the economic development of the country. * raise the quality of facilities and services, and improve the tourism investment and business climate; * In line with this the services and facilities of the industry will be