Confederation of Tourism and Hospitality
Postgraduate Diploma in Hospitality and Tourism
Management
Hospitality and Tourism Strategic Planning
January 2012 Assessment Only
Rationale for Module Summary
This guide aims to provide students a convenient study summary where key theoretical concepts have been summarised in a concise manner. This is an ideal guide for a student who has studied the lecture notes and is looking for a quick refresh of theory.
Table of contents
1.1 Compare and contrast the different approaches and theories used to identify and evaluate business strategy. 01
Critically evaluate strategic option for a hospitality and tourism industry
1.2 Use strategic business development theories to identify the strategic options available for a hospitality or tourism organisation.
1.3 Critically evaluate the range of strategic options available to a hospitality or tourism organisation.
1.4 Identify the risks to a hospitality or tourism organisation of adopting a strategic option.
1.5 Recommend and justify strategic options available to a hospitality or tourism organisation.
02
Develop a business strategy for a hospitality or tourism organisation
2.1 Use strategic planning models to formulate a business strategy for a hospitality or tourism organisation. 2.2 Critically evaluate the role of ethics in the development of a business strategy.
2.3 Identify and analyse areas of potential conflict in the implementation of business strategy.
2.4 Recommend techniques to reduce potential conflict during the implementation of business strategy.
This section is formulated around the concept of business strategy in the tourism industry. It focuses on the number of strategic options available to hospitality and tourism organisation and the different models used to analyse such options. 01. Critically evaluate strategic options for a hospitality and tourism industry
1.1 Compare and contrast the different approaches and theories used to identify