Strategic Management and Points Earned
Reliance Case Questions (12 Points Possible) A. Situation Overview (2 Points Possible) What are the strengths and weaknesses of the RBS brand? You clearly identified issues related to the central decisions in the case. Your analysis was clearly linked to facts from the case. (2 Points Earned) Your analysis was unclear or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) B. Past Promotional Events (2 Points Possible) Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions? You provided a well-reasoned financial analysis that was supported by facts from the case. (2 Points Earned) Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned)
C. Push vs. Pull (2 Points Possible) Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, lowprice grocery item in a mature market setting. You clearly identified the relevant strategic considerations of the two strategies case and provided a well-reasoned analysis based on those considerations. (2 Points Earned) You were not clear in your identification of the relevant strategic considerations. Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) D. Recommendation (2 Points Possible) What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective? Your recommendation logically flowed from your analysis, was specific, and was supported by data from the case. (2 Points Earned) Your recommendation did not logically flow from your
C. Push vs. Pull (2 Points Possible) Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, lowprice grocery item in a mature market setting. You clearly identified the relevant strategic considerations of the two strategies case and provided a well-reasoned analysis based on those considerations. (2 Points Earned) You were not clear in your identification of the relevant strategic considerations. Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) D. Recommendation (2 Points Possible) What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective? Your recommendation logically flowed from your analysis, was specific, and was supported by data from the case. (2 Points Earned) Your recommendation did not logically flow from your