Strategic Management for an Engineering Company
1.0 INTRODUCTION
InterservePlc is a services, maintenance and building company based in the UK with revenue of £1.9bn with a workforce of 50,000 people worldwide. The company is primarily engaged in providing building and maintenance services for its clients. It also offers services such as consulting, equipment hiring, project and facilities services. It provides these services for a varietyof infrastructure such as waterworks, roads, bridges, industrial plant, airports, shopping centres, offices, schools and hospitals. It mainly operates in the UK and the Americas with projects in the Middle East, Africa and the rest of Europe. The company was formerly known as Tilbury Douglas Plc and changed its name to InterservePlc in 2001. Interserve was founded in 1884 with its headquartered in Reading, the United Kingdom.
This report aims to strategically analyse Interserve Plc as a construction company, firstly by researching, investigating and analysing relevant economics and statistical data relating to the general construction industry in the United Kingdom, secondly an analysis of the competitive environment, the close competitors and their nature of their competition, then lastly an analysis of the company’s strategy and its position in the construction industry using some strategic management tools in interpreting data and statistics relating to Interserve and the construction industry as it affects it.
2.0 The Economic Climate
For a proper strategic analysis to be carried out the we would have to look at the present state of the economy, areas such as GDP, Inflation rate, unemployment rates and what the budget says in relation to the industry are taken into consideration. The United Kingdom’s economy is the 6th largest economy in the world measured by nominal GDP and also the GDP per capita is the 20th highest in the world in nominal terms (Wikipedia 2011).The British economy comprises of the economies of England, Scotland, Wales and Northern Ireland with
InterservePlc is a services, maintenance and building company based in the UK with revenue of £1.9bn with a workforce of 50,000 people worldwide. The company is primarily engaged in providing building and maintenance services for its clients. It also offers services such as consulting, equipment hiring, project and facilities services. It provides these services for a varietyof infrastructure such as waterworks, roads, bridges, industrial plant, airports, shopping centres, offices, schools and hospitals. It mainly operates in the UK and the Americas with projects in the Middle East, Africa and the rest of Europe. The company was formerly known as Tilbury Douglas Plc and changed its name to InterservePlc in 2001. Interserve was founded in 1884 with its headquartered in Reading, the United Kingdom.
This report aims to strategically analyse Interserve Plc as a construction company, firstly by researching, investigating and analysing relevant economics and statistical data relating to the general construction industry in the United Kingdom, secondly an analysis of the competitive environment, the close competitors and their nature of their competition, then lastly an analysis of the company’s strategy and its position in the construction industry using some strategic management tools in interpreting data and statistics relating to Interserve and the construction industry as it affects it.
2.0 The Economic Climate
For a proper strategic analysis to be carried out the we would have to look at the present state of the economy, areas such as GDP, Inflation rate, unemployment rates and what the budget says in relation to the industry are taken into consideration. The United Kingdom’s economy is the 6th largest economy in the world measured by nominal GDP and also the GDP per capita is the 20th highest in the world in nominal terms (Wikipedia 2011).The British economy comprises of the economies of England, Scotland, Wales and Northern Ireland with