Strategic Management Ikea Analysis
Jorge De Solá Bocardo Jorge_de_sola@hotmail.com
36581753-t
University of Cadiz ( Spain) Case study IKEA Strategic management
Main factors of development of IKEA
Strenghts and weakness
Oportunities and threaths
Main strategic problems out of Swot analysis
Identification of corporate strategy
Your suggestions and recommendations
Answers:
Main factors of development of IKEA
The company starts when Ingvar Kamprad from Sweden and when he was really child only with 17 years old, he started selling matches and later on added ballpoints in his product list. He used to have a curious way to carry the products, and was through a milk truck that the city had.
During that years he had to buy a idle factory and turn it as a warehouse, and all because the truck had to change its rute, at the same time he did his firs hire, and was a guy who was responsible at first to do pictures about furniture that he included then in his product line.
One of the points they had to avoid was that furniture then was considered family heirlooms, and was passing down across generations, precisely was from this moment when the IKEA engine started to work hard.
By many ideas of his new partner Lundgren IKEA could continue with its growth, because a no-one known idea that was to let the products flat-packed, this point made sure the success because with this they could save much money in transport, costs were reduced and its damage as well.
After much problems probably a cause of the envy of many retailers that refused IKEA from they surrounds, IKEA try to keep many manufacturers, without success until they found a new one from Poland who was another great point on its history, because with really good lines and designs, and because the manufacturers costs were cheaper in Poland they started to grow faster.
Was so successful that
36581753-t
University of Cadiz ( Spain) Case study IKEA Strategic management
Main factors of development of IKEA
Strenghts and weakness
Oportunities and threaths
Main strategic problems out of Swot analysis
Identification of corporate strategy
Your suggestions and recommendations
Answers:
Main factors of development of IKEA
The company starts when Ingvar Kamprad from Sweden and when he was really child only with 17 years old, he started selling matches and later on added ballpoints in his product list. He used to have a curious way to carry the products, and was through a milk truck that the city had.
During that years he had to buy a idle factory and turn it as a warehouse, and all because the truck had to change its rute, at the same time he did his firs hire, and was a guy who was responsible at first to do pictures about furniture that he included then in his product line.
One of the points they had to avoid was that furniture then was considered family heirlooms, and was passing down across generations, precisely was from this moment when the IKEA engine started to work hard.
By many ideas of his new partner Lundgren IKEA could continue with its growth, because a no-one known idea that was to let the products flat-packed, this point made sure the success because with this they could save much money in transport, costs were reduced and its damage as well.
After much problems probably a cause of the envy of many retailers that refused IKEA from they surrounds, IKEA try to keep many manufacturers, without success until they found a new one from Poland who was another great point on its history, because with really good lines and designs, and because the manufacturers costs were cheaper in Poland they started to grow faster.
Was so successful that