Strategic Marketing Lukoil
SWOT Analysis
Strengths: * One of the 5 oil and gas supermajors in the world; * The second largest public company in terms of proven oil and gas reserves; * LUKOIL carries out exploration and/or production of oil and gas in Russia and thirty other countries; * Partnerships with international and Russian companies (Strategic Partnership Agreement with China National Petroleum Corporation (CNPC), Gazprom and LUKOIL partnership agreement; * Transparent corporate structure; * Managers use participative approach; * LUKOIL hires local employees; * No clash with government or any other agency; * LUKOIL provides in time delivery to their petrol pumps; * LUKOIL has high quality products; * LUKOIL has a high financial capability; * Strategic location of stations and oil deposits; * Single manufacturer and marketer of solid fuel as RT-TS1 which is superior to those offered by the competitors;
Weaknesses: * Diminishing amounts of easy extractable oil, that leads to higher costs for extraction; * Smaller depth of extraction compared to western companies; * They are not offering any discount package to their loyal customers; * LUKOIL stations are poor in terms of marketing of the products compared to its competitors; * Lack of sponsorship for studies in technical branch; * Poor promotion of the products; * Taxes paid to the Governments for the import of oil & gas from non EU countries.
Opportunities:
* An intense development of the new sector of power generation; * Expansion of exploration in promising regions, like Caspian Region; * Sale offerings of private oil stations in the territories where the presence of the company is lower; * The rising demand of solid fuels on the world market; * The energetic industry worldwide in which demand prevails the offering; * The economic crisis that lowers the prices for factories, plants; * Partnership with
Strengths: * One of the 5 oil and gas supermajors in the world; * The second largest public company in terms of proven oil and gas reserves; * LUKOIL carries out exploration and/or production of oil and gas in Russia and thirty other countries; * Partnerships with international and Russian companies (Strategic Partnership Agreement with China National Petroleum Corporation (CNPC), Gazprom and LUKOIL partnership agreement; * Transparent corporate structure; * Managers use participative approach; * LUKOIL hires local employees; * No clash with government or any other agency; * LUKOIL provides in time delivery to their petrol pumps; * LUKOIL has high quality products; * LUKOIL has a high financial capability; * Strategic location of stations and oil deposits; * Single manufacturer and marketer of solid fuel as RT-TS1 which is superior to those offered by the competitors;
Weaknesses: * Diminishing amounts of easy extractable oil, that leads to higher costs for extraction; * Smaller depth of extraction compared to western companies; * They are not offering any discount package to their loyal customers; * LUKOIL stations are poor in terms of marketing of the products compared to its competitors; * Lack of sponsorship for studies in technical branch; * Poor promotion of the products; * Taxes paid to the Governments for the import of oil & gas from non EU countries.
Opportunities:
* An intense development of the new sector of power generation; * Expansion of exploration in promising regions, like Caspian Region; * Sale offerings of private oil stations in the territories where the presence of the company is lower; * The rising demand of solid fuels on the world market; * The energetic industry worldwide in which demand prevails the offering; * The economic crisis that lowers the prices for factories, plants; * Partnership with