Business Strategies for a Competitive Advantage by Leigh Richards, Demand Media Businesses are always looking for a competitive advantage, a way to stand apart from the masses and to offer something that's just right for a specific target audience. Therein lies the secret. Competitive advantage requires identifying a specific target audience with a clearly defined need, developing and delivering a high-quality and appropriately priced product or service and doing it better than anybody else.
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Target Audience With Clearly Defined Need
Effective business strategy begins with focusing on the particular needs of a target audience. Cooks who wanted a faster way to cook food welcomed the microwave. Busy people on the move wanting a fast, affordable way to communicate with others embraced the cell phone. Businesses that are able to identify an audience and meet their needs better than their competitors will find themselves with a clear competitive advantage.
Delivering a High-Quality Service
Competitive advantage means just that: being better than the other available alternatives that your target audience has and, in the process, achieving an advantage. It's not enough to be "just as good as" the competition. Successful