Strategic Report of Samsung Mobile Uk
1. Abstract
Samsung is best known as one of the world’s biggest sellers of smart TVs, it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market, it first explores the external conditions for Samsung Company and their competitors. A major part of the report is devoted to analyzing Samsung’s resent strategies and perceiving the strategic issue they have. The strategy suggestion is applied in the last past of the report to solve the strategic issue.
2. Samsung’s Mission and Vision
Samsung mobile’s vision is guided by a extraordinary vision that to lead the digital convergence movement. Samsung believe that through technology development today, they find the solutions address the challenges of tomorrow. They also aim to develop innovative technologies and efficient processes that create new markets, enrich people’s living and continue to make Samsung a market leader with high reputation. All they do is leaded by their mission: to be the best “Digital-Company”. Samsung became a global corporation by facing challenges. In past years, their dedicated people would keep to embrace many challenges and come up with new ideas to develop products and services that lead in their markets (Samsung UK website, 2010).
3. External Analysis
External analysis is very important to the firm to understand the market environment and find their opportunities and threats.
3.1. PEST Analysis
Political, economic, social and technological factors can direct and indirect affect Samsung.
Political: Confusion over the rate of growth for short-term future, plus confusion as result of different policies from political parties. They announced reduction of import tax for international company therefore if they win the election Samsung can have incentive tax.
Economic: 6.1% decrease in sale due to recession
Consumer buying power has strong impact on their
Samsung is best known as one of the world’s biggest sellers of smart TVs, it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market, it first explores the external conditions for Samsung Company and their competitors. A major part of the report is devoted to analyzing Samsung’s resent strategies and perceiving the strategic issue they have. The strategy suggestion is applied in the last past of the report to solve the strategic issue.
2. Samsung’s Mission and Vision
Samsung mobile’s vision is guided by a extraordinary vision that to lead the digital convergence movement. Samsung believe that through technology development today, they find the solutions address the challenges of tomorrow. They also aim to develop innovative technologies and efficient processes that create new markets, enrich people’s living and continue to make Samsung a market leader with high reputation. All they do is leaded by their mission: to be the best “Digital-Company”. Samsung became a global corporation by facing challenges. In past years, their dedicated people would keep to embrace many challenges and come up with new ideas to develop products and services that lead in their markets (Samsung UK website, 2010).
3. External Analysis
External analysis is very important to the firm to understand the market environment and find their opportunities and threats.
3.1. PEST Analysis
Political, economic, social and technological factors can direct and indirect affect Samsung.
Political: Confusion over the rate of growth for short-term future, plus confusion as result of different policies from political parties. They announced reduction of import tax for international company therefore if they win the election Samsung can have incentive tax.
Economic: 6.1% decrease in sale due to recession
Consumer buying power has strong impact on their