Mintzberg argued that ‘Strategies are crafted, not designed’. That critical may contain some truth, but thing can change depend on how people use and think about it in their own way. In business strategies are need in order to successful, some believe strategies are crafted some do not. In this essay there are some arguing about the matter has been discussed. In my opinion strategies are crafted, I am going to critical evaluate it in this paper.
According to Mintzberg. H, at the first place, ask almost anyone what strategy is, most of them will say it probably a plan of some sort, an obviously guide to future action. If go further ask them what strategy a competitor, a government or even they have actually followed. They will chances their consistency and describe behavior in the past, an action over time. It simply turns out, strategy, is one of those words that they define in one way and use another, without noticed the difference between it. The research showed that a craftsman can change what he does much more easily than such large companies as Volkswagenwerk and National film broads (NFB) happened to interesting investment in feature-film without planning to enter in. Furthermore, based on theory of Persson.G the general development within organization strategy design from late 1960s and early 1970s. In this process, organization researches changes to problems such as the interaction between the organization and it environment and factors influencing the organization structure.
Example that a company has a plan for 5 year to launch their new products to customers and expand, but what they cannot predict is during their plan time many things could change and competitor appear like what Patrick said “Markets that do not exist cannot be analyzed…not only are the market application for disruptive technologies unknown at the time of their development, they are unknowable”. What we are arguing here is not about planning is not