Strategies of the Top Six Firms
“Strategy of the Top Six Firms”
“There are two broad strategic objectives that each of these companies is engaged in: content and distribution. In terms of content, every firm has either developed or acquired significant content brands well known to consumers.”
“Radio was the first to fall victim to their crystal-gazing; when it first made its appearance many mistakenly believed that the sale of the radio set and not advertising sales would be the main source of revenue (Schulberg, 1994). Later on, when it had achieved huge audience ratings, many augured the demise of newspapers, up to the point that in some countries it was ruled that news bulletins could not be broadcast until early evening; however, radio’s development coincided with a period of expansion of the newspaper industry.”
“Some economists, such as Keynes, have stated that analyses of the future lack a scientific basis so there is no sense in working out long range strategies; what can be done is prepare companies to make the most of opportunities and deal with immediate challenges (Keynes, 1936).”
“One of the most important changes, as far as the public is concerned, is that there is now more spare time. For example, in 1850 American adults spent 70% of their disposable time working (excluded from this percentage is the time spent on eating and sleeping); in 2000, this percentage had dropped to 18% (Wolf, 1999).”
“Also, citizens of the most developed countries are increasingly more interested in and spend more money on acquiring information and entertainment products and services.”
“other sectors have also added leisure and entertainment complements to their basic business: many air-lines, restaurants, shopping centers and bookshops have come up with various ways of entertaining their clients”
“in-flight films…coffee shops in book shops”
“some companies have sold off a good chunk or all of their assets unrelated to information and entertainment in order to concentrate on
“There are two broad strategic objectives that each of these companies is engaged in: content and distribution. In terms of content, every firm has either developed or acquired significant content brands well known to consumers.”
“Radio was the first to fall victim to their crystal-gazing; when it first made its appearance many mistakenly believed that the sale of the radio set and not advertising sales would be the main source of revenue (Schulberg, 1994). Later on, when it had achieved huge audience ratings, many augured the demise of newspapers, up to the point that in some countries it was ruled that news bulletins could not be broadcast until early evening; however, radio’s development coincided with a period of expansion of the newspaper industry.”
“Some economists, such as Keynes, have stated that analyses of the future lack a scientific basis so there is no sense in working out long range strategies; what can be done is prepare companies to make the most of opportunities and deal with immediate challenges (Keynes, 1936).”
“One of the most important changes, as far as the public is concerned, is that there is now more spare time. For example, in 1850 American adults spent 70% of their disposable time working (excluded from this percentage is the time spent on eating and sleeping); in 2000, this percentage had dropped to 18% (Wolf, 1999).”
“Also, citizens of the most developed countries are increasingly more interested in and spend more money on acquiring information and entertainment products and services.”
“other sectors have also added leisure and entertainment complements to their basic business: many air-lines, restaurants, shopping centers and bookshops have come up with various ways of entertaining their clients”
“in-flight films…coffee shops in book shops”
“some companies have sold off a good chunk or all of their assets unrelated to information and entertainment in order to concentrate on