Corporate Strategy Analysis Discussion
Corporate Strategy Analysis Discussion Summary
MGT/230
The Destination CEO videos offered a great insight into the lives of the people that have to run the huge organizations. It seems as if all of them have been faced with a challenge somewhere within their careers. The following paper will discuss the different corporate strategies: growth, stability, and renewal. It will also discuss how each CEO used the planning function of management which are concentration, vertical integration, and diversification. I agreed with my teammates discussions of the CEOs of the companies. We discussed four CEOs: Neville Isdell, Coca-Cola CEO, Gary Kelly, Southwest Airline CEO, Mackey McDonald, VF Corporation CEO, and Anne Mulcahy, Xerox CEO. The corporate strategy that was used by Neville Isdell is growth and the planning function used is diversification. This is due to the fact that he is seeking to branch out by selling non-carbonated beverages. Such as Coca-Cola Black, a coffee and buying all or part of vitamin water from Glasso. The corporate strategies used by Gary Kelly are growth and stability, and planning function of management is concentration. The reason for this is locking up the hedge fund contracts, and keeping cost down. Continuing to fly the same planes (737) so that parts and maintenance are easy is a great strategy. He also promotes treating customers like kings and queens, and employees even better! The corporate strategy used by Mackey McDonald is growth and the planning function is vertical integration and concentration. This is because of the focus on their lifestyle brands, such as Vans and Reef. They avoid getting involved in the high risk fashion brands & stayed with the commodity brands. Concentrate more on what the consumer would use every day. The corporate strategy used by Anne Mulcahy is renewal and the planning function is concentration. She took over when Xerox was on the brink of bankruptcy. She had to cut
MGT/230
The Destination CEO videos offered a great insight into the lives of the people that have to run the huge organizations. It seems as if all of them have been faced with a challenge somewhere within their careers. The following paper will discuss the different corporate strategies: growth, stability, and renewal. It will also discuss how each CEO used the planning function of management which are concentration, vertical integration, and diversification. I agreed with my teammates discussions of the CEOs of the companies. We discussed four CEOs: Neville Isdell, Coca-Cola CEO, Gary Kelly, Southwest Airline CEO, Mackey McDonald, VF Corporation CEO, and Anne Mulcahy, Xerox CEO. The corporate strategy that was used by Neville Isdell is growth and the planning function used is diversification. This is due to the fact that he is seeking to branch out by selling non-carbonated beverages. Such as Coca-Cola Black, a coffee and buying all or part of vitamin water from Glasso. The corporate strategies used by Gary Kelly are growth and stability, and planning function of management is concentration. The reason for this is locking up the hedge fund contracts, and keeping cost down. Continuing to fly the same planes (737) so that parts and maintenance are easy is a great strategy. He also promotes treating customers like kings and queens, and employees even better! The corporate strategy used by Mackey McDonald is growth and the planning function is vertical integration and concentration. This is because of the focus on their lifestyle brands, such as Vans and Reef. They avoid getting involved in the high risk fashion brands & stayed with the commodity brands. Concentrate more on what the consumer would use every day. The corporate strategy used by Anne Mulcahy is renewal and the planning function is concentration. She took over when Xerox was on the brink of bankruptcy. She had to cut
References: Bateman, T. (2011). Management: Leading and Collaborating in a Competitve World(9th ed.). Retrieved from http//: www.ecampus.phoenix.edu. Destination CEO Videos