Strategy
Strategic management
The concept of strategy
➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU, The Art of War.2500 B.C
➢ Strategy is about winning.
➢ Strategy is not a detailed plan or program of instructions, it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.
Characteristic of a winning strategy
➢ Goals that are simple, consistent, and long term. ➢ Profound understanding of the competitive environment. ➢ Objective appraisal of resources. ➢ Effective implementation. ➢ Examples ➢ Kochouseph & V Guard ➢ Viswanathan Anand ➢ General Giap ➢ Dheerubhai Ambani
Origin of the word
➢ Strategic means generalship in Greek. Stratos means “ army “. Ag means, “ to lead”.
➢ The concept of strategy was first given in the ART OF WAR by SUN TZU in China 500 BC
➢ There are 13 chapters in the book.
➢ Laying plans
➢ On waging war
➢ The-sheathed sword
➢ Tactics
➢ Energy
➢ Weak points and strong points
➢ Maneuvering
➢ Variations of tactics
➢ The army on the march
➢ Terrain
➢ The nine situations
➢ Attack by fire
➢ The use of spies.
➢ What is there in these chapters that can be adapted to Business?
Sun Tzu says
¬If you know the enemy and yourself, you need not fear the result of a hundred battles.
¬If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
¬If you know neither the enemy nor yourself, you will succumb in every battle.
SUN TZU says,
Know the other and know yourself
Triumph without peril
Know nature and know the situation
Triumph completely.
Some definitions of strategy
The art of war, especially the planning of movements of troops and ships etc, into favourable positions; plan of action
The concept of strategy
➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU, The Art of War.2500 B.C
➢ Strategy is about winning.
➢ Strategy is not a detailed plan or program of instructions, it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.
Characteristic of a winning strategy
➢ Goals that are simple, consistent, and long term. ➢ Profound understanding of the competitive environment. ➢ Objective appraisal of resources. ➢ Effective implementation. ➢ Examples ➢ Kochouseph & V Guard ➢ Viswanathan Anand ➢ General Giap ➢ Dheerubhai Ambani
Origin of the word
➢ Strategic means generalship in Greek. Stratos means “ army “. Ag means, “ to lead”.
➢ The concept of strategy was first given in the ART OF WAR by SUN TZU in China 500 BC
➢ There are 13 chapters in the book.
➢ Laying plans
➢ On waging war
➢ The-sheathed sword
➢ Tactics
➢ Energy
➢ Weak points and strong points
➢ Maneuvering
➢ Variations of tactics
➢ The army on the march
➢ Terrain
➢ The nine situations
➢ Attack by fire
➢ The use of spies.
➢ What is there in these chapters that can be adapted to Business?
Sun Tzu says
¬If you know the enemy and yourself, you need not fear the result of a hundred battles.
¬If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
¬If you know neither the enemy nor yourself, you will succumb in every battle.
SUN TZU says,
Know the other and know yourself
Triumph without peril
Know nature and know the situation
Triumph completely.
Some definitions of strategy
The art of war, especially the planning of movements of troops and ships etc, into favourable positions; plan of action