I. Introduction
II. Context of Nokia business strategy and the significance of stakeholder
1. Vision
2. Mission
3. Objectives
4. Stakeholders
a. Internal (Employees)
b. Connected (Customers and suppliers)
c. External (Government)
III. External environment and organizational audit
1. PESTEL (located in Finland)
2. Five force
3. Organizational audit
IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia
1. Value chain
2. SWOT
· Strength
· Weakness
· Opportunities
· Threat
3. Strategic positioning
4. Market penetration
V. External environment in Vietnam
1. SWOT
2. Pestel
3. Five forces
VI. Reference
Introduction
Nokia is one of the largest companies which provide mobile service. In the case, Nokia is known to be the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. In June 2006, Nokia and Siemens announced plans to merge Nokia’s networks business and the carrier-related operations of Siemens into a new company, to be called NokiaSiemens Networks. NokiaSiemens Networks is a leading enabler of communication services. The company is one of the top three vendors in the telecommunications infrastructure industry and continues the legacy of two industry champions – Nokia and Siemens (NokiaSiemens network, 2008).
Context of Nokia business strategy and the significance of stakeholder
Each company always has the own vision and mission. Company will give the vision which makes managers and staff work to achieve.
Vision
Vision of Nokia is a world where every one can be connected (Nokia, 2008). It means that they want to be the world leader in mobility. In fact, they are going to achieve their vision when their products cover mobile market. The information in the case which is to affirm their determination to customers; the specifies message that is conveyed to consumers in every advertisement and market communication