strategy formulation
Strategy Formulation for Treasure Island Industrial Corporation
In Partial Fulfillment of the Requirement in
Business Management Research
(BMR)
Submitted to:
Richard F. Fermocil, MBA
Submitted by:
J Klyn Celangon
Florence May Z. Jongco
Mariz C. Nable
Jeffrey S. Ymbong
March 2014
Chapter I
Introduction
Paint is a term used to describe a number of substances that consist of a pigment suspended in a liquid or plastic vehicle such as oil or water. With a brush, a roller or spray gun paint is applied in a thin coat to various surfaces such as wood, metal or stone. Although its primary purpose is to protect the surface to which it is applied, paint also provides decoration.
Paint manufacturers utilize an extensive array of quality control measures. The ingredients and the manufacturing process undergo stringent tests and the finished product is checked to insure that it is of high quality. A finished paint is inspected for its density, fineness of grind, dispersion and viscosity. Paint is then applied to surface and studied for bleed resistance, rate of drying and texture.
In terms of the paints aesthetic components, color is checked by an experienced observer and by spectral analysis to see if it matches a standard desired color. Resistance of the color to fading caused by the elements is determined by exposing a portion of a painted surface to an arc of light and comparing the amount of fading to a painted surface that was not so exposed. The paint’s hiding power is measured by painting it over a black surface and a white surface. The ratio of coverage on the black surface to coverage on the white surface is then determined, with .98 being high quality paint.
The paint industry often called “paints and coating industry” is comprised of manufacturers, wholesalers and retailers who sell paints and other coatings. The term usually extends to those who manufactures or sell related items often called “sundries”, such as brushes, roller and drop
In Partial Fulfillment of the Requirement in
Business Management Research
(BMR)
Submitted to:
Richard F. Fermocil, MBA
Submitted by:
J Klyn Celangon
Florence May Z. Jongco
Mariz C. Nable
Jeffrey S. Ymbong
March 2014
Chapter I
Introduction
Paint is a term used to describe a number of substances that consist of a pigment suspended in a liquid or plastic vehicle such as oil or water. With a brush, a roller or spray gun paint is applied in a thin coat to various surfaces such as wood, metal or stone. Although its primary purpose is to protect the surface to which it is applied, paint also provides decoration.
Paint manufacturers utilize an extensive array of quality control measures. The ingredients and the manufacturing process undergo stringent tests and the finished product is checked to insure that it is of high quality. A finished paint is inspected for its density, fineness of grind, dispersion and viscosity. Paint is then applied to surface and studied for bleed resistance, rate of drying and texture.
In terms of the paints aesthetic components, color is checked by an experienced observer and by spectral analysis to see if it matches a standard desired color. Resistance of the color to fading caused by the elements is determined by exposing a portion of a painted surface to an arc of light and comparing the amount of fading to a painted surface that was not so exposed. The paint’s hiding power is measured by painting it over a black surface and a white surface. The ratio of coverage on the black surface to coverage on the white surface is then determined, with .98 being high quality paint.
The paint industry often called “paints and coating industry” is comprised of manufacturers, wholesalers and retailers who sell paints and other coatings. The term usually extends to those who manufactures or sell related items often called “sundries”, such as brushes, roller and drop