Strategy Management Hk Jewellery Industry

Tables of Content
Page
Summary 1

Introduction 2

Porter’s Five Forces Framework
-Potential Entrants 3
-Substitutes 4
-Buyer Power 5
-Supplier Power 7
-Degree of Competitive Rivalry

Critical Success Factor

Reference

Summary

The Hong Kong Jewellery Industry is an attractive sector for existing retailers as the market has been growing steadily. Most revenue is from mainland tourist, they are very powerful to the seller, and the decisions of them can have a huge influence on the sale volume as they are almost half the resources of revenue.

Lots of Newspaper and websites think the market can still be develop further and increase the sales. With the rise of RMB exchange rates and numbers of visitors, the industry is expanding each day. Also, threats of new potential entrants and supplier are low, giving the industry a relatively competitive environment which would benefit the health of precious jewellery industry.

Imitation jewellery is a medium threat, there are both markets for customers who can afford and likely to buy luxury jewellery or pay less for similar looking yet affordable imitation jewellery. However, they might not contradict each other. The attitude towards the development of the industry is positive and supportive.

Introduction

The jewellery industry is one of the major industries in Hong Kong; it has been well developed since 1950s. Having decades of designing experience, being innovative and fashionable, with excellent quality control and guarantee, makes Hong Kong a well known jewellery business centre. Many consumers, especially