Strengths And Differences Between Apple And Microsoft

The compare and contrast between Apple and Microsoft With the rapid development of the technology, especially electronic industry, some companies are developing well, especially Apple INC and Microsoft. Apple and Microsoft have been competitors for a long time, their development direction is different and they had different performance. Their strengths and weaknesses are reflected in three parts which are operating systems, research and development concept of products and the market. In a word, apple is more humility but expensive and limitative. A good case in point is that the price of iphone6 is still over 5000 RMB now and there are still a lot of people can’t afford to it although the price was slowing down recently. The limitation
First of all, the OS of apple computers is Mac OS which is smooth to use but some software is can not to be used on an apple computer. Some of the students in our class are using apple computers, they said that the computer will not 卡 when they use it. But there are also some students use other system like Microsoft. Generally speaking, if they don’t use the computer for a long time and restart then the computer can be a little pausal. What’s more, many of us are using iphone, the OS of iphone is IOS which is convenient for users. Some applications can only be applied on iphone. ITunes store is used to listen to music and we can remark songs we like. We can download applications in APP store as well. Secondly, apple’s products are leading the world’s technologies both in the fields of hardware and software. Apple INC pursues the inventions of the most advanced digital
The first successful Os called Microsoft Windows was invented by Microsoft in 1983. After that Microsoft has improved the Windows many times and produced many series of Os. Due to the numerous experts in software and years of effort, Microsoft was the first company to own the most advanced technology about Os, and it has won most consumers’ heart because of its mature IT techniques. Nevertheless, on the other side, Microsoft was partly caught in stubborn because their mature but old techs blindfold their visions, which results Microsoft’s most advanced technology is lagging behind Apple’s now. Furthermore, unlike Apple company has both products of software and hardware, Microsoft pays much more attention to their research and development of software. The Microsoft’s computer’ profit was only lower than 10% in Microsoft’s all profits in North America in 2014, and Microsoft’s smart mobile phone has not been published yet. On the contrary, iphones’ and Apple computers’ sales volume has grown rapidly these years and Apple’s hardware products’ sales are much larger than Microsoft’s. As to the Os’ expenses, Microsoft produces different levels of products for every consumer to afford and use, but the Mac Os is only useful on the expensive Apple computers, and Windows can work on any kinds of computers whatever cheap or not except Apple computers. Both Apple and Micronsoft have their high end products, but Microsoft also faces to average or low