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Learning Outcome 2 – Understand different types of assessment method
2.1 Compare the strengths and limitations of a range of assessment methods with reference to the needs of individual learners
The range of assessment methods used in Creative Media is varied and can be tailored to the learners needs identified in the Learner Profile at the Diagnostic/ Induction stage of the course.
Observation allows a chance to view the students communication and professional team-skills and record authentic video evidence of the student demonstrating their understanding verbally/ physically in a professional context they will encounter again either in Higher Education or the workplace. This provides opportunity for the student to review the work for developmental purposes whilst providing the Assessor with an opportunity to capture engagement with the learner in questioning throughout a set task. A drawback would be the time consuming nature of observation and the subsequent need to link the evidence to a witness testimony e.g. written/ witness authentication (proving/ evidence of exemplar)/ witness interview. The suitability of video recording evidence must of course be appropriate for the setting e.g. recording learners under 18/ in a public space.
Work product is a useful way to assess at the end of a project in a summative grade. The finished product e.g. a Television Advertisement or a Website, can provide the Assessor with the evidence/ culmination of a learners understanding of a Unit. This can provide the learner with work to take forward as an exemplar of their skills to HE establishments and employers whilst providing a industry context aim to an assignment that can make the assignment more realistic and tangible. The end product can be difficult to assess in and of itself so an accompanying