Stress and consumer behavior
Presentation Consumer Behavior
Stress and Consumer Behavior
Objective & Agenda
To understand the relationship between stress specific to life events with the consumer decision making by proposing a model.
Agenda
Concept of Stress
Concept of Coping Strategies
Limitations
Theoretical Foundation of Proposed Model
Implications For Future Research
The Concept of Stress
Stress - a broad term
Two categories of definitions
1: Stimulus Definitions: Based on external conditions which causes stressful life situations or events e.g. loss of a family member (Pearlin,
1989).
2: Response Definitions: Based on the mental state of person suffering from stress (Lazarus and Folkman, 1984).
The Concept of Stress
“Stimulus definitions assume an objective view of stress and response definitions view stress as a subjective state
(George, 1989).”
Main Forms of Stress
According to Thoits, 1995 there are two main forms of stress:
1) Acute Stress: Refers to an event or situation that is evaluated by the consumer and requires mental and behavioral adjustments within a relatively short
Period.
2) Chronic Stress: Refers to persistent conditions in the social environment resulting in prolonged adjustment.
Coping Strategies
“Coping strategies are behavioral and cognitive attempts to manage stressful situational demands (Lazarus and
Folkman, 1984).”
When people are faced with forces that adversely affect them, they do not remain passive but actively react by employing various coping strategies (Pearlin, 1982)
Coping Strategies
Stone et al. (1988) reviewed and classified methods of coping with stress found in the psychological literature
Into:
Problem solving (rational decision making)
Avoidance (cognitive or behavioral)
Tension-reduction behaviors (e.g. exercising)
Social support (from family and friends)
Information seeking (from the professional community) Situation redefinition
Stress and Consumer Behavior
Objective & Agenda
To understand the relationship between stress specific to life events with the consumer decision making by proposing a model.
Agenda
Concept of Stress
Concept of Coping Strategies
Limitations
Theoretical Foundation of Proposed Model
Implications For Future Research
The Concept of Stress
Stress - a broad term
Two categories of definitions
1: Stimulus Definitions: Based on external conditions which causes stressful life situations or events e.g. loss of a family member (Pearlin,
1989).
2: Response Definitions: Based on the mental state of person suffering from stress (Lazarus and Folkman, 1984).
The Concept of Stress
“Stimulus definitions assume an objective view of stress and response definitions view stress as a subjective state
(George, 1989).”
Main Forms of Stress
According to Thoits, 1995 there are two main forms of stress:
1) Acute Stress: Refers to an event or situation that is evaluated by the consumer and requires mental and behavioral adjustments within a relatively short
Period.
2) Chronic Stress: Refers to persistent conditions in the social environment resulting in prolonged adjustment.
Coping Strategies
“Coping strategies are behavioral and cognitive attempts to manage stressful situational demands (Lazarus and
Folkman, 1984).”
When people are faced with forces that adversely affect them, they do not remain passive but actively react by employing various coping strategies (Pearlin, 1982)
Coping Strategies
Stone et al. (1988) reviewed and classified methods of coping with stress found in the psychological literature
Into:
Problem solving (rational decision making)
Avoidance (cognitive or behavioral)
Tension-reduction behaviors (e.g. exercising)
Social support (from family and friends)
Information seeking (from the professional community) Situation redefinition