Stretegic Management Report
Strategic Management Report
1. Introduction
1.1. Background of the Company – SUBWAY®
It started when co-founder Fred DeLuca, then 17 years old, opened his first store called Peter’s Super Submarine. The business started from the idea of Fred DeLuca needing to find ways to settle his education fees to accomplish his dream of becoming a medical doctor. A friend of his family, Dr. Peter Buck, offered him a loan of $1,000 and became his business partner to open a sandwich shop. They started their first outlet at Bridgeport, Connecticut in August, 1965 (www.subway.com.sg, 2014). Since then, their partnership continued to prosper and lead to the second store and more.
During the start of this business, Fred DeLuca learned the basic three key factors of running business, building up sales, profit and more stores. These lessons continue to serve as the fundamental for the success of SUBWAY® restaurants around the world.
By 1973, they have own sixteen stores around the state of Connecticut. After eight years of operation, Fred and Peter realized they would not be able to achieve their goal of 32 stores on time. They then came out with an idea to ensure success in achieving their goal through franchising. To do that, Fred decided to meet his friend Brian Dixon and offer him a deal to buy one of their restaurants, Brian Dixon was the first franchisee for SUBWAY®. This enable Fred and Peter not only to achieved their goal, but exceed their expectations.
2. PESTEL Analysis
2.1. Political and Legal Factors
2.1.1. Political Factor
3. SUBWAY® started its business in Singapore during 1997 located at Lau Pa Sat. Currently SUBWAY® has 117 outlets in Singapore. Some of the major political factors that affected SUBWAY® are the health and safety guidelines of the local government such as the National Environment Agency (NEA), and the Agri-Food and Veterinary (AVA); animal rights campaigns such as Society for the Prevention of Cruelty to Animals (SPCA) and labelling of
1. Introduction
1.1. Background of the Company – SUBWAY®
It started when co-founder Fred DeLuca, then 17 years old, opened his first store called Peter’s Super Submarine. The business started from the idea of Fred DeLuca needing to find ways to settle his education fees to accomplish his dream of becoming a medical doctor. A friend of his family, Dr. Peter Buck, offered him a loan of $1,000 and became his business partner to open a sandwich shop. They started their first outlet at Bridgeport, Connecticut in August, 1965 (www.subway.com.sg, 2014). Since then, their partnership continued to prosper and lead to the second store and more.
During the start of this business, Fred DeLuca learned the basic three key factors of running business, building up sales, profit and more stores. These lessons continue to serve as the fundamental for the success of SUBWAY® restaurants around the world.
By 1973, they have own sixteen stores around the state of Connecticut. After eight years of operation, Fred and Peter realized they would not be able to achieve their goal of 32 stores on time. They then came out with an idea to ensure success in achieving their goal through franchising. To do that, Fred decided to meet his friend Brian Dixon and offer him a deal to buy one of their restaurants, Brian Dixon was the first franchisee for SUBWAY®. This enable Fred and Peter not only to achieved their goal, but exceed their expectations.
2. PESTEL Analysis
2.1. Political and Legal Factors
2.1.1. Political Factor
3. SUBWAY® started its business in Singapore during 1997 located at Lau Pa Sat. Currently SUBWAY® has 117 outlets in Singapore. Some of the major political factors that affected SUBWAY® are the health and safety guidelines of the local government such as the National Environment Agency (NEA), and the Agri-Food and Veterinary (AVA); animal rights campaigns such as Society for the Prevention of Cruelty to Animals (SPCA) and labelling of