Student

Name MAHEEN RIAZ
Roll no 20
Class
BS smester 1
Subject
Mass com
Topic
The role of tv in Pakistan media
Submitted to Mam sadaf

Lahore college for women university

Role of television :

Television is considered to be the most effective means of communication. Many people spend hours of their time staying in front of the TV. Commercial ads in televisions really make a lot of difference in today's society. Companies use billions of dollars each day just for advertising products and services. It is expensive but is truly an effective way of reaching out to the people. Compared to other advertising mediums, TV is known to be the most effective option to convince people to purchase some products and services.

We can even watch movies on the TV. It is necessary to get some sort of relaxation. Watching TV gives people an opportunity to laugh with comedy shows. TV is also known to be the best medium for music development and marketing. It is true that the radio can let us hear the artists' music but it is a lot different when you see them together with their music. We can also get the benefit of watching political, financial news, weather forecasts, and others.

It brings us closer to some other cultures. It offers unending entertainment and important information about life. It remains to be a great medium of information that affects the people's lives.

The effect of television on youth has both advantages and disadvantages. It is all how we take it. Today, there are many channels dedicated for education and general knowledge, but many a people consider television as an entertainment media.

We can't say that it is not spoiling the lives of people. But by watching television, especially children and youngsters start identifying with what is shown on TV. They relate to television shows and films to such an extent that they get bored of living a normal and simple life.

They crave for fame and riches; they yearn for living the lives of their favourite TV characters. This may lead to a high amount of dissatisfaction in the masses. As real life is the contrast of the life portrayed on TV, such TV addicts become hungry for power, money and status.

Studies in psychology have shown that watching intense emotions on television leaves a long-lasting impact on one's mind. Horror scenes, ghosts, frightful scenes that are featured on television have a negative impact on the minds of people watching them. Violence, murder, bloodshed and physical abuse that is shown on television impacts the thoughts and emotions of the spectators.

Television provides recreation but its excessive use is detrimental to one's physical and mental health. You need to strike a balance in your life.
TV is playing an important role in our day to day life. It is really hard to imagine our life without TV, since most of us watch TV to get fun and entertainment. A lot of Television addicts are also available in this world and they are spending most of their times in watching TV.
TV is the best way to get the recent news and information, as well as we have lot of entertainment shows in TV. News contains both positive and negative things, whatever it is, we gain a lot of information from TV. Movie industry is mainly depend up on the TV, we get more information about the recent movies and their songs, details and reviews from TV, also some TV shows invite the movie stars and conduct various programs with them. With this kind of programs we come to know more details about our favorite film starts.
Different kind of channels are available in TV and we can enjoy various programs like sports, cartoon, Fashion shows, educational information, animal stories and various things using various channels. Surely TV is a great window in our society which helps us to know more information about the world events as well as give more entertainment to us which make us to forget about our tension and worries and get relaxation and refreshment.
Importence of television :
Television is considered to be the most effective means of communication in our world today. An average Joe spends around two hours of their time just by staying in front of the TV. It is acceptable to say that each household watches television.

Commercial ads in televisions really make a lot of difference in today's society. Companies use billions of dollars each day just for advertising products and services. It is expensive but, we have to admit that it is truly an effective way of reaching out to people. Compared to other advertising mediums, TV is known to be the most effective option to convince people to purchase some products and services.

You can even watch movies on the TV. Movies are shown every minute of the day. It is never too late to catch a movie. You can either refer to the TV guide, or just catch a random movie.

When you already had a long day, it is necessary to get some sort of relaxation. It is very important to put some smiles in our faces. Watching TV gives people an opportunity to laugh with comedy some shows available to some channels. There are hundreds of them played in a specific time. You can enjoy the shows as long as you want to.

These days, there are many artists who create great music videos. TV is once again known to be the best medium for music development and marketing. It is true that the radio can let us hear the artists' music but it is a lot different when you see them together with their music videos.

It is much more exciting if you will be able to see what is happening on your most awaited sports game. You can also get the benefit of watching political, financial, weather news forecasts, and others. We can really prove that a picture really paints a thousand words.

We can never hide from the truth that television is very significant in our lives these days. It is very hard to imagine life without TV. It brings us together with some other cultures in other countries. It offers unending entertainment scenes and important information about life. It will still remain as a great medium of information that will still affect the people's lives in the future generations.

Today it is very common in industrialized countries for a household to have at least one television. In fact, it is so common that it is difficult to imagine a household without TV. This shows just how important television is. To understand how important television is, we can look at the variety of programs and valuable content it offers and the purposes it serves in daily life.

First of all, there are many different types of programs on television. The viewer can watch a weather report to prepare for the day. Cartoons and sport provide relaxation and fun. School programs, documentaries and the news teach us about the world. And advertisements inform us about products and new ideas.

Secondly, the content is very appealing because it is realistic and up to date. As TV is a medium that combines moving, color images and sound, it resembles real life, so the viewers can identify with what they see. Furthermore, modern technology means that the content is up to date, for example, news reports can be broadcast live and from all over the world. This means that information is available almost anywhere at any time.

Finally, TV can be used to enhance many important aspects of everyday life. People seek entertainment and distraction, and TV can give us that in the form of films or cartoons. People want education, information and instruction because they are inquisitive and like to learn. TV gives us this in documentaries or educational programs, and in reports or cultural programs. People enjoy creativity, and TV gives us that in the work of all the people involved in creating clever film scripts, effective scenery, witty dialogues or magnificent camera shots. TV gives us the world, other cultures, other people, languages and ideas. It introduces us to knowledge.

As we have seen, television offers us a wide range of valuable programs and content and serves many purposes in our daily lives. TV not only provides many types of programs with interesting and broad content, but it also serves to fulfill our needs in terms of entertainment and knowledge. TV is an integral and vital medium today. It can contribute positively to the education of society and people’s awareness of others, and it will continue to have a strong influence for many years to come.
With the ever growing world of mass media becoming more accessible to us, we must realize the effect television has on the youth of today. This shows just how significant television is to us, but we can see that its importance is far greater than just being an object we own if we look at the variety of programmes and valuable content it offers and the purposes it serves in daily life.
Firstly, there are many different types of programmes on television that are useful for our daily life. The viewers can watch a weather report to prepare for the rest of the day. Cartoons and sport provide relaxation and fun for the kids. School programmes, documentaries and the news tell us about the world. And advertisements inform us about products that we should use.
Secondly, the content is relevant because it is realistic and up to date. As television is a medium that combines moving, colour images and sound, it resembles real life, so the viewers can identify with what they see. Moreover, modern technology means that the content is up to date, for example, news reports can be broadcast live and from all over the world. This ensures that information is available almost anywhere at any time.
Finally, television can be used to enhance many important aspects of everyday life. People seek entertainments and distractions, and television can give us that in the form of films or cartoons. People want education, information and instruction because they are curious and like to learn. Television gives us these in documentaries or educational programmes, in reports or cultural magazines. People enjoy creativity, and television gives us that in the work of all the people involved in creating clever film scripts, effective scenery, witty dialogues or magnificent camera shots. Television gives us the world, other cultures, other people, languages and ideas. It introduces us to a new... television is in its full glory, never mind if there are only two major TV stations fighting it out in the race.
From my end, I knew the importance of television – even from the beginning, even when I was still a child. Here are some of the reasons why television had always been important in my life:
The TV set was my baby-sitter – All my relatives remember that it was my maternal grandmother who took care of me and reared me as a child. Of course, my beloved grandmother did and I will always be grateful to her for that. But my grandmother also had her own life. She also had a house of her own and a husband to look after and there were periods when we were apart. During those times, the househelp looked after me and to get me off their back (they had other chores to finish), they made me watch all the TV I wanted. (I also needed my own space – away from them.)
In today’s world where both father and mother have to work, television plays an even more crucial part because it has to baby-sit children for longer hours, while the parents are away – and while the househelp does other chores. Of course, it is also important that a child’s TV viewing is monitored. If both parents have to work, either father or mother (or preferably both) should make a list of TV shows the kids can watch – with the guardian seeing to it that it is followed and implemented. *……………………………….*